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advertising creative drives sales when creative is good

Hard Proof: Advertising Creative Drives Sales

advertising creative drives sales when creative is good

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

  • Highly creative ads show double the sales impact of those that are less creative.
  • Advertising creative drives sales 5x as much as media spend.

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Toyota TRD Air Filters

You like to breathe fresh air. So does a Toyota engine. Genuine Toyota TRD Air Filters are engineered specifically for Toyota vehicles to keep harmful airborne debris, dirt and contaminants from reaching the engine. As a result, the aids in preventing premature wear to internal components. A clean air filter improves engine performance and fuel economy – benefits owners can all appreciate.Toyota TRD Air Filters

A free-flowing design allows for maximum air to enter your engine with minimal resistance, and free of damaging debris. This combination can give the engine added power and better fuel economy. Enhancing the clean air flow without disturbing the calibration of the mass airflow sensor results in smoother, easier air intake and better overall performance without negative side-effects. Continue reading

Top Tips for Managing a Website Development Project

Managing your agency's website developmentTasked with managing your agency’s next website development project? No doubt that it’s a challenging and complex task. Checklists for this process vary by role. Factors like agency size and whether the site will be developed in-house or outsourced influence project management as well. If you are working with a vendor to outsource your website development project, these tips are for you.  Continue reading

Chevy Performance Connect and Cruise Systems

Chevy Performance Connect and Cruise Systems

Performance crate engines were pioneered by Chevrolet who continues to lead the way with Chevy Performance Connect and Cruise
industry-exclusive Chevy Performance Connect and Cruise Crate Systems. Factory designed and engineered transmission and engine combinations for a variety of GM vehicles with automatic or manual transmissions. These factory-matched duos come with key components you will need, including the electronic control module and all wiring harnesses. Continue reading

Best practices push notifications

Best practices for push notifications

If done right, best practice push notifications will continue to bring users back to your app.  Making and keeping a connection to your users is critical.  Push notifications can be an effective, affordable way to keep your app users engaged.  It is critical to strike the right balance between informative messaging and spam-like behavior that turns users off.   Here are 3 best practices that will help you get the most from your program. Continue reading

Mind Healer

The mind can be our healer. So says Dr. Lisa Rankin in her book “Mind over Medicine .” According to Rankin the mind can create that healing or sickness based on our feelings and beliefs.  Every cell is creating either sickness or wellness

Mind Healing

Whether or not we feel love or even anger affects our wellbeing. Using some of the latest scientific research she shows us examples of our inner MD (our thought life) that knows exactly what to prescribe.

Empowered with this knowledge, we can choose health over sickness. Imagine yourself whole and at peace, strong and happy. This is possible when we tap into the healing potential of our minds. Not only can reading her book change your life, it might just save it!

Examples of some of Rankin’s stories are the woman who’s cancerous tumor shrank down to nothing during radiation only for the doctors to find out that the radiation machine was not even working. But she believed the machine was in fact working. Or how about the man who had a heart attack but refused doctors orders to have an emergency bypass performed. He went home, changed his diet, started walking and praying. After several months in to his new lifestyle change, a repeat visit showed his incurable heart condition had disappeared.  And our last amazing example talks of a new research drug for chemotherapy called EPOH. It was getting marginal positive results, but one doctor was getting wildly successful results. The reason? He simple changed the name of the drug to HOPE when discussing the treatment with patients.

Is it true? Is it possible? Do we as people or patients help control the healing process? Will our curiosities allow us to dig deeper into this phenomenon? The truth is that most doctors will admit that there seems to be an unknown between the mystical and the physiological and that what connects the two may be our powerful minds.


 

Social Media & Photography

This is a picture of social media, photography apps on a smartphone screen.

Image by Jason A. Howie

How Social Media Marketing Can Grow Your Business

Social media and photography seem made for one another. It comes as no surprise that one of the first steps many photographers take when starting their business is to share their work online. But if your desire is to grow and make money from your work, which platform is best for you?  Continue reading

Engage. Inspire. Entertain. Tell the story of your wine.

This is a photo of tell the story of your winePeople have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%.   Continue reading

Facebook video views, what is a real view?

Are those high numbers on the video post real Facebook video views?

If the  Facebook video views are not dissected and one is relying on those inflated Facebook video view numbers, we’re afraid that everyone is being fooled. Let’s talk about Facebook video views and let’s get real. What are accurate Facebook video views? According to the latest statistics on a Facebook video view, if the video is watched for three seconds it is counted as a video view.  Within both Instagram and Facebook if a video is viewed for three seconds it counts as a video view. Let’s compare the Facebook and Instagram video view to a You Tube video view. In a You Tube world a video view must be viewed for thirty seconds to count as a true video view. This brings us to the question is three seconds in Facebook really long enough to qualify for a video view? Continue reading

I Hate It: How to Respond to a Bad Review

This is a photo of respond to a bad reviewYour customer is mad and heads online to let everyone know, can you (should you) respond to a bad review in a positive way? You work hard to create a great guest experience at your winery and criticism may hurt, but how you respond to a bad review matters and it can impact your future.

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Are Bloggers Talking About Your Wines?

5 tips to get bloggers talking about your winesThis is a photo of are bloggers talking about your wines?

If they are not already, you absolutely want to find a way to get bloggers talking about your wines. Data collected by BlogHer shows that 87% of people have made a purchase after reading a blog review of it. There are more than 1,300 wine bloggers currently writing worldwide. It’s the new media. Continue reading

Super Bowl or Ad Wars?

This is a picture of the Super Bowl 50 logo with the Vince Lombardi TrophyIn The Digital Age, Super Bowl Ads Rule Super Sunday.

If you tuned in expecting an offensive showdown in Super Bowl 50, you got quite a different outcome. The game turned out to be a defensive battle. And while defense can win championships (congrats Denver), it doesn’t generate much excitement. So what else is there to do when the game you spent hundreds of bucks to host is a snoozefest? Why, take to social media and check the buzz on all the commercials of course! Continue reading

Cedar Ridge Preserves Nature and Minds

Cedar Ridge Preserves Nature and Minds

Imagine educating your kids in Dallas’ most beautiful nature preserves. Well you can. It may be just a few miles away but it’s hundreds of miles from the madness of carpools, appointments and over scheduled kids.

Picture of Cedar Ridge sign agains beautiful Texas sunset

Cedar Ridge Preserve Sign

While there are many nature options available, Cedar Ridge Nature Preserve is a Dallas treasure. Perched on the edge of the Edwards Plateau off Highway 67, it’s the ideal place where both parents and kids can truly take a breath, relax and revel in Dallas’ own slice of the hill country. Besides the views at an elevation of 775 feet, it’s where the Blackland Prairie meets the limestone escarpment of the plateau. It’s one of the few places in Dallas kids get to see native grassland, wildflowers, and spectacular hills all in one place. Not to mention, those incomparable Texas sunsets and coyotes serenading at dusk and morning!

 

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Social Media in Higher Education

Utilizing Social Media in Higher Education

Long gone are the days where high school students looked through pamphlets of regional colleges and universities to decide which school they wanted to attend. College recruitment has gone from a part-time job of a college counselor to a multi-million dollar component of university budgets. Tactics ranging from in-person visits to direct mailers are deployed in order to secure a freshman class, however; both are incredibly expensive. With collegiate state and federal funding drastically decreasing, new recruitment methods that are more cost effective are being used. The largest of which, is utilizing social media in higher education.

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Women Love Wine and Social Media

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

This is a photo of Women Love Wine and Social Media.According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

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Wine and Social Media: A Perfect Blend for success?

This is a photo of vineyards for wine and social media.So you’ve tweeted a picture-perfect shot of your vines glistening in the California sun, fabulous. But are wine and social media the perfect blend to increased sales at your winery?

Consider that the last of the millennials have just turned 21 and are drinking more wine than any other generation. Of the 77 million young people classified as millennials, well over half are choosing wine as their beverage of choice. Wine and social media are the perfect blend to higher winery sales. Continue reading

Free Social Media Tools

A list of the top 5 FREE social media tools every social media manager needs to know about:

hootsuite-social-media-management

Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading

Top Accounts to Follow on Instagram

instagram_2787001bEveryone and there dogs (literally) have an Instagram account these days, and with so many accounts it’s hard to find the top accounts to follow on Instagram. With over 300 million monthly active users, there is an Instagram account for just about anything. From fashion blogs, health tips, foodie blogs, and inspirational quotes, here is a list of Instagram accounts you don’t want to miss out on:

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Using Social Media to Enhance Live Events

Enhance live events using social mediaHave you hosted or attended an event that fell flat? Maybe nobody showed up, it was poorly organized or it was all about the lead sponsor. We’ve all at least been to events like these, right? Regardless, there’s hope for your next event. Let’s discuss how social media can enhance live events.

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2015 Social Media Updates

social-media-worldThere is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.

 

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Mobile analytics, meet business objectives

mobile analyticsNomadax creators recently added mobile analytics to its android application.  After only a few weeks, the mobile analytics shed fresh light on user behavior, application design issues and potential target market.  With defined business objectives you can use mobile analytics to help achieve your business goals.  Below, we detail how mobile analytics could help achieve your business objectives.

Mobile analytics:  Sessions and Session Frequency

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The Bespoke Boy Personalizes a JHilburn Suit

RevengeSuitWith a nice fitting shirt, you’ll want to take care of a bespoke suit with your personal touches. With JHilburn you’ll find an array of choices you’ve never had before. A large selection of fabrics from the finest mills in Italy, working buttons, an array of button choices, pockets, linings, a half-lined jacket, and one, two, or three button notches.

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How to Use Twitter for Business more Efficiently

 Twitter for BusinessIf you’re not using Twitter for business than you’re probably missing out on reaching a whole group of potential customers! Many businesses have incorporated Twitter into their social media marketing and most have found success. That said it is important to know how to use your Twitter account to its full potential, especially when it is a company account. Below are a few steps to help you use Twitter for business for efficiently. Continue reading

In Women’s World Cup Social Media is Huge

FIFA Women’s World Cup Social Channels Have Booming Numbers

Women's World Cup Social LogoIt’s Friday afternoon at the time of this post and the US Women’s Soccer Team is hours away from its quarterfinal match versus China.  And social media is paying attention. Continue reading

How to: Convice your boss the power of social media

Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to: Grow Your Brand on Instagram

How to grow your brand on Instagram and get noticed.

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The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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The Evolution of Communication

The evolution of communication. Once we understand that every generation communicates differently we will be able to build more effective relationships

The Evolution of Communication

The way people communicate has evolved over the years. If you look back on history you will see that are many stages to the way people have communicated. You have people that are only accepting of human touches: face -to- face, telephone, audio and video chat. Then you have people that are only accepting of electronic touches such as email, IM, texting, blogs, podcasting and last but not least social media. And of course there are people that are accepting of both.

Have you ever considered that people from different generations communicate differently? For example my mother does not understand the internet slang abbreviation LOL (laughing out loud). This is a prime example of generational communication gaps. Now it’s all beginning to make sense.

What if we could understand how to effectively communicate to all generations?

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Community non-profit engagement strategy ideas

Community non-profit engagement strategy ideas

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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Facebook Tools to Target Ads

picture of a dartboard with darts in the center representing "on target"Facebook Advertising: Tools to Target Ads

Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers.  In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading

Business development using social media

Business development using social media

What is Business development using social media? Development/growth for your business using Facebook, Twitter and other social media outlets. Walk though the introduction of social media platforms and how to use them to develop your business. Today’s market is full of ways to connect with your audience using social media platforms. We will start at your website and work our way out! Continue reading