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Social Media Don’ts for Attorneys

You always come across information on how you should market your practice and what you should do to boost your profile online. But what are the social media don’ts for attorneys?

Loose Lips Might Sink ShipsDon’t share anything confidential – This “don’t” might be met with a big “duh”, but it never hurts to be reminded. You can become comfortable on social media, surrounded by your friends and connections in the virtual world. Just like elevator talk can get you in trouble, accidently posting confidential information is a no-no. Don’t talk about clients, or your cases – not even if one of your connections brings it up.

What else are social media don’ts for attorneys? 

Thumbs Down - Social Media Don'ts for AttorneysDon’t share advice – A friend shares a status update with a legal problem. You might be inclined to offer some guidance on the matter. Please do not give advice. This might be misconstrued and you could be unintentionally drawn into an attorney-client relationship.

Don’t badmouth others – It is easy to have an off day and go on Facebook to blow off steam to your friends. With 78% of attorneys being on one or more social media platforms, keep in mind the legal community is very connected. You never know who is a friend of a friend or if what you are saying will slip out of the virtual world. Don’t talk about other attorneys, judges, and other staff you encounter.

Don’t discuss your firm business – Though firm business would usually be considered confidential, innocuous status updates might end up being a bigger deal than first thought. For example, you update your status saying “Hurray! Going home early…a little computer virus shut us down.” Not the best way for you to inform clients, their confidential information could be compromised.

Don’t add or friend everyone – Should you be friends or connected with clients? LinkedIn is a great place for professionals to connect. You should have a professional profile there so, it is perfectly acceptable and should be encouraged to connect with clients there. Facebook is a bit trickier. You don’t have to be friends with everyone. If you want it to be strictly close friends and family, just send a quick note saying that you prefer to keep professional connections on LinkedIn instead.

For more information about social media, please see TYLA’s informative social media handbook.

Blogging on LinkedIn – LinkedIn Tips for Lawyers

Woman BloggingAs reported by the American Bar Association’s 2014 Legal Technology Survey Report, LinkedIn is a lawyer’s preferred social media platform.  In early 2014, LinkedIn gave users the ability to share long-form posts – it is essentially blogging on LinkedIn.  This is a great feature that is only building in popularity.  If you have been thinking about blogging, a good way to test the waters is by using the long-form posts on LinkedIn. Continue reading

Develop Business Using LinkedIn – LinkedIn Tips for Lawyers

Now you know have some tips regarding LinkedIn endorsements and groups, but how do you develop business using LinkedIn? First and foremost, make connections with colleagues, peers, clients, potential clients, and those you admire. When making the connection, don’t make the mistake of using the canned LinkedIn connection request, because it’s about making a connection with someone. Instead, write a quick personalized message. If you don’t know them, explain why you are reaching out to them. In addition to connecting with them on LinkedIn, set up a Newsle alert and as Newsle says, “never miss an article about someone who matters to you.”

This leads to the second tip, Be Human! Congratulate people on new jobs, wish them happy birthday, and applaud them on work anniversaries. Also, send a message to your connection when a Newsle alert pops up. It will only be flattering when you acknowledge them.
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Twitter for Attorneys – Getting Started

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Twitter as a social media platform, much like a Twitter newsfeed, has no intention on slowing down. At only 140 characters per tweet, it is fast, bite-sized bits of information.  This makes it extremely easy to consume  for busy professionals. Twitter, for attorneys is a must use tool.

 

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LinkedIn Tips for Lawyers – Manage Your Endorsements

Manage your endorsements on LinkedInYou sit at your computer and an email from LinkedIn pops up notifying you a connection has endorsed you for your legal abilities in real estate – only problem is your practice consists of immigration work. Although your connections mean well by endorsing your skills, their endorsement might not be for the areas you practice in or how you want to represent your practice. You start to take notice of LinkedIn Endorsements and think to yourself, “What can I do to manage my endorsements better?” Thankfully, managing your endorsements on LinkedIn isn’t as hard as it might seem. There are several approaches you can take to manage your endorsements quickly and easily.
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