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Technical Resource Crunch is Real

employmentTechnical Resource Crunch is Real despite unemployment being at 3.8% as per the report on June 01, 2018. The Technical Resources Crunch is still a reality for big IT Firms.

The three essential factors that Influence Technical Resource Crunch are People, Process, and Technology. The companies are investing in future. Their vision is to adopt the new technologies to enhance their user experience. Improve their customer satisfaction graph. The technical resources pool who develop, design and maintain those applications drive the industry. Continue reading

I am from India, worked there for 11 years reached top of the corporate hierarchy and realized I was earning well but not too happy about the monotonous job. I was crazy enough to quit my job and a big paycheck and move to the United Staes for further education. Earned by MBA from Dallas Baptist Uni and I currently work for an Enterprise Solutions Company. In search of the real me, I started building a Product based on Social Media – Artificial Intelligence with a couple of friends and during this I joined –  SMU Cape Digital Marketing Certification Program – to make sure I have a deep understanding of what I am about to build and how I need to operate on a Product Standpoint.

I love to read, write ( I am a Part-time Blogger) travel, explore new places, meet new people and eat new food. I like this journey while  I just want to add value to at least a  few peoples lives and work with people who can bring the best out of me and contribute a little to make this world a better place.

Three Steps to Improve Your Digital Marketing Strategy

Steps for digital marketing strategy
Whether you’re the VP of Marketing, or you’ve just landed your first gig in the digital marketing field, these three steps can help improve your overall digital marketing strategy. Continue reading

I am a digital marketing strategist with a technical background. To call me an amateur blogger would be a disservice to the word ‘amateur’. I love coffee, coding, computers, and music (apparently, I also love breaking alliteration). I love to work with small local companies in the DFW area. Follow me on Twitter and connect with me on LinkedIn.

Keeping Up With Instagram’s Algorithm Changes

Keeping up with Instagram’s algorithm changes in a world where likes, comments, and followers are everything is a constant uphill battle. In simpler times, users were blessed with a chronological feed and all made sense in the world. Times have changed and Instagram is notoriously known for switching up the algorithm just when a user thinks they’ve nailed a high number of likes and comments per post, and new followers. While no one has been able to successfully identify and share Instagram’s secret algorithm, there are several ways to keep up and ensure your content shows up on the right feeds:

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DROPS, Like, It’s Hot: Language Tech Tools

Drops Language Learning App - logo

Drops: Language Learning App – Learn Up to 29 Languages in Just 5-Minutes a Day

Among dozens of options for language learning, and English as a Second Language (ESL) to be specific, the power of the Drops language learning app cannot be ignored. Described as “effortless, visual language learning for iOS,” Drops is just that (sorry, Android users). With a free demo #absolutely worth downloading and exploring, users have the option of learning up to 29 languages at a beginner (free version only) or advanced level (upgrade required), and can opt for just 5-minute session lengths (more time available in the upgrade).  Continue reading

Social media strategy lessons you can learn from your rooommate about social media strategy

4 Lessons your roommate can teach you about social media strategy

Whether you hate them or love them, roommates provide valuable life lessons. Apply these with your digital marketing and online presence! RIP leftover pizza and hello lifelong friendships. Here are four lessons your roommate can teach you about social media strategy:

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Spending too much time on Instagram?

Spending too much time on InstagramDo you ever find yourself on Instagram just to kill a few minutes?  Before you know it you’ve wasted almost an hour mindlessly scrolling.  If you have an Instagram account, it’s probably a habit of yours that you don’t realize that you do.  Today with all the social media platform options, we are shifting more from text-based communication to visual communication.  With Instagram’s endless photo and video feed, it’s easy to become an #instaaddict.  Soon though we may know if we are spending too much time on Instagram. Continue reading

Understand Your Target Audience

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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Sprout Social Approach

A very smart and effective way to reach the right consumers. Sprout Social, a powerful social media software helps in analyzing businesses. As a result, helps brands communicate with customers on social channels. Therefore, people actually want brands to engage in the conversation and communicate with them. In addition what more, what different they want brands to do.

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Team USA’s Social Truck Wins Gold for Fan Engagement

Team USA’s golden social media strategy was on full display last week as the Team USA Social Truck rolled onto to the campus of SMU and allowed fans to experience the Olympic movement up close. Through the social media strategy of Team USA followers are given the opportunity to interact with athletes, enjoy unique experiences, and are given content to post on their own social media channels.

Fan Engagement

Team USA excels at taking advantage of the opportunity to build fan engagement by allowing fans the chance to meet America’s team (the actual “America’s Team,” not a football team).  In Dallas, local Olympic Champion Carly Patterson greeted fans on the social truck and posted social media updates along the way to boost engagement.

When visiting the Team USA Social Truck, fans are greeted with free Oreo cookies and are given prize opportunities on site by posting pictures to social media. Of note, one of the prizes being given out at SMU had the Los Angeles 2028 logo on it. The United States Olympic Committee is wisely thinking ahead to promote the next Olympic Games that are set to be held in North America. Free cookies and swag: what more could a fan want?

Fans Creating Fans

Fans have the chance to create GIFS when visiting the Team USA Social Truck and in a matter of minutes are sent the images on their mobile device. Creating a fast and easy method for fans to share about their experience on social media has the potential to generate more excitement and create more followers of Team USA, resulting in more visitors to future fan events.

Although the Olympic movement only takes center stage every two years, Team USA capitalizes on the power of social media each day by actively connecting with its fans. Maintaining the excitement of the Olympic movement year round is certainly an achievement worthy of a gold medal.

 

Millennial First Impressions

Millennial the New Generation has less patience with everything. They would love anything which takes less time, to do, to prepare or to judge on anything they come across. First impressions last long but there is more to everything that meets the eye.

It’s true that time is THE essence, but is it really time that is their real essence or is it the experience that makes the real sense and essence. They are the central point that would be preferred to term as the target audience for every other industry these days, be it politics, technology, culture or services. Continue reading

I am from India, worked there for 11 years reached top of the corporate hierarchy and realized I was earning well but not too happy about the monotonous job. I was crazy enough to quit my job and a big paycheck and move to the United Staes for further education. Earned by MBA from Dallas Baptist Uni and I currently work for an Enterprise Solutions Company. In search of the real me, I started building a Product based on Social Media – Artificial Intelligence with a couple of friends and during this I joined –  SMU Cape Digital Marketing Certification Program – to make sure I have a deep understanding of what I am about to build and how I need to operate on a Product Standpoint.

I love to read, write ( I am a Part-time Blogger) travel, explore new places, meet new people and eat new food. I like this journey while  I just want to add value to at least a  few peoples lives and work with people who can bring the best out of me and contribute a little to make this world a better place.

Class #1, 5/7/18

Here are the lecture decks for Class #1.

1.0-DIGPRO Digital-Welcome

1.1-DIGPRO Digital-Writing

 

Professor of Practice at Southern Methodist University

Among interactive company CEOs and professors, Steve Lee is not exactly normal. Don’t think that gray hair makes him the old guy – decades of business experience combined with technical understanding make for a powerful combination. Now add the ability to teach it and you have magic.

http://linkedin.com/in/steveleeaprSteveLeeAPR

Snapchat’s new crime series

If you’ve tuned into Snapchat news at all within the past few months, then you know the app is under hot water. From a poorly upgraded interface, to racial GIFs and an approved domestic violence ad, the app has been through the ringer and can’t seem to get anything right. However, Snap Inc. is persistently continuing to venture into new territory. Snapchat’s new crime series has teamed up with Condé Nast Entertainment for a six episode run titled “True Crime/Uncovered”. The app has never produced a mystery series like this before. Variety shares director George Wasgatt and writer Katherine Chan took on the project’s production. Snap head of original content Sean Mills also headed up the project.

What Snapchat’s new crime series is about

Variety reports Snapchat’s new crime series will feature a new real life crime each episode and only be five minutes a piece. Although the episodes will be released one at a time, users could watch the entire series in the same amount of time that it usually takes to watch one episode of an average show. This should keep viewers engaged and on the edge of their seats. The short snippets will feature interviews and evidence of each crime case. The show’s first episode released on March 12th.

How to find Snapchat’s new crime series

Click open on the Discover page to view the latest of the six episode series. To search for a specific episode simply type in “True Crime/Uncovered” in the search bar at the top of the screen. Snapchat’s icon is the ghost emoji, so one could say it make sense the app decided to dip into the mystery genre. Will it be any good? Users will just have to tune in to the mystery to see. Snapchat will need this as a small feat to snap back into good graces.

Inappropriate domestic violence ad by Snapchat fuels angered Rihanna

Snapchat is under fire yet again after releasing an inappropriate domestic violence ad centering around pop and r&b artist Rihanna. The ad came from a game called Would You Rather where players choose between two scenarios they would rather have happen. In a tasteless matchup it asked users to decide between slapping Rihanna and punching her former flame and singer Chris Brown.

The Back Story

This comparison references a domestic violence case that once went to court back in 2009. The court charged Brown with physically assaulting Rihanna during the time of their relationship. Rihanna was sent to the hospital and sought treatment following the attack. Brown was charged with a felony of inappropriate domestic violence. Later, the pair reunited and Rihanna underwent public scrutiny for taking Brown back. However, it didn’t last long and the pair went their separate ways soon after.

Rihanna took to Instagram

After seeing the ad, Rihanna voiced her outrage Thursday through social media Snapchat rival, Instagram. The star wrote “I’d love to call it ignorance but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and make a joke of it!!”.

Snapchat apologized for letting the inappropriate domestic violence ad slip through the cracks in a statement to The Verge: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”

Since Rihanna has spoken out about the inappropriate domestic violence ad, Snapchat’s stock has tanked, and this isn’t the first time a celebrity has affected the app. Just a few weeks ago Kylie Jenner announced her disappointment with Snapchat’s new interface causing users everywhere into a frenzy and the app to reportedly lose around $1 billion. The app continues to break headlines for all the wrong reasons.

Liverpool’s PL Top Four Hopes

Manchester United Loss Take Away

Mourinho has been tough to beat for Liverpool since taking over Man U. Klopp still seems to be figuring out the best way to play Manchester United. The match was obviously a frustrating one for Reds fans. The slip-ups in our back 4 continued after looking like we were past that stage this season. Obviously, these are games you never want to lose, but it seems like the team is reacting and learning from it in a way that could end up beneficial. Man U is the only team that seems to be able to contain Liverpool. But, we don’t face them again this year (with their UCL exit vs. Sevilla). Liverpool is only 5 points behind United with a lot left to play for. Where should Liverpool’s Top Four Hopes lie?

We Go Again

For a look at the top Premier League standings look here. With the form LFC is in, along with the easy exit schedule, you have to like their chances of qualifying for UCL once again. With a four-point lead over Chelsea who holds 5th place. While Tottenham and Man U are well within our reach if we string some wins together. Liverpool’s Top Four Hopes seem to be optimistic this far into the season. While first place seems to be locked down by Manchester City, the tightly packed 2-5 teams will provide plenty of reason to carry on your Premier League viewing.

Champions League Draw

With a big draw coming up within hours, Liverpool, along with the seven other clubs will figure out their next opponents. Recently, Liverpool fans that have been watching on might want to do the arbitrary and hope to avoid the smaller clubs. The team seems to be more prepared for the “big games”. Although, any UCL game, especially this far in, is extremely important. The only team that I think Liverpool should hope to avoid early on is Bayern Munich. Even though we could certainly get past them if we were to execute the counter-attack. They seem to set up in a way that wouldn’t allow Liverpool to have the free-flowing game in which they’ve found most of their successful results. Would you rather draw a mammoth club like Barcelona, or one of the less decorated clubs like Roma?

Expectations

Liverpool have to juggle the Champions League and their Premier League campaign for the remainder of the season. While Tottenham, Manchester United, and Chelsea can purely focus on their premier league seasons as they are all officially knocked from UCL play. While this seems like an advantage for the competition, you could argue that the teams that were knocked may be a bit deflated. Leading to a less motivated end to the campaign. Though, With Liverpool’s depth and talent, it doesn’t seem like it should be an issue juggling both campaigns. While they will certainly set their sights on second place and their first UCL title since 2005. What will Liverpool accomplish in their 125th season?

McDonald’s Sponsors First Snapchat Bitmoji in Forward-Thinking Marketing Move

McDonald’s sponsors first snapchat Bitmoji which allows users to have their Bitmoji “steal” a McCafe. Your Bitmoji character will run around the screen before running off with the coffee.

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Effective E-commerce Communication

Person shopping on a tablet showing the importance of effective e-commerce communicationEffective e-commerce communication is an absolute must with the growing popularity of online shopping. Statista says “online retail sales will grow to over half a trillion dollars by 2020”. In any communication strategy, it is important to understand your audience. Today’s audience wants to buy online.
The Richards Group argues that the successful brands will be those that make big investments in combining digital and in-store shopping. Amazon is the best example of this. This is because Amazon made its mark with online shopping. However, when it purchased Whole Foods, Amazon confirmed the power of combining a rich digital ecosystem with a network of physical stores.
So what is the reason Amazon is so effective?

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What is Disruptive Technology

disruptive technology first cell phoneWhat is disruptive technology and how has it completely changed the world?

According to Whatis.com, a disruptive technology defined as an established technology that shakes up the industry. It can also be a ground-breaking product that creates a new industry. Here are a few examples:

 

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Let Your Creativity Flow: Using Social Media Platforms as a Creative Outlet

Art, music, theater, comedy… There are many different forms of creativity available to you. Your imagination is a tool that can make the world a brighter place, so don’t keep it in your head! Allow the world to see the beauty. In this day and age, we could all desperately use a little more lighting. It is easier than ever to reach people all over the globe. Creative and artistic people have the ability to improve mental health, so let that creativity flow! Here are a few ways to begin using social media as a creative outlet:

 

Using Your Imagination

Have you ever stumbled across a page on social media that spoke to you on a personal level? Each of us have different tastes and hobbies, so variety in content is important. You want to bring in as many people as possible. Use your imagination to determine what your viewers like! Lifestyle blogs, interior decorating Instagram pages, and a Twitter account for artwork are all great examples of creativity on social media. Allow your audience to become interested in your own interests and creations. The trick is in appeal, and appeal is easy if you have passion in your work.

 

But what is your passion?

 

Determine Your Creative Outlet and Go!

 

This part is simple. What appeals to you? What do you like to create? Engage your audience with enthusiasm and pride in your work. Positive energy is contagious, so don’t hide it when using social media as your creative outlet. If music is your passion, share your SoundCloud with every social media platform possible. Let’s say that art is your passion, then push it on Twitter, Instagram, and Tumblr. If theater is your passion, post your skits on YouTube or Reddit. Don’t forget to use relevant hashtags where they apply!

 

It is also important to state that building momentum takes time. However, if you enjoy the work your are making, then time is not your enemy!  Be patient, stay positive, and good things will come.

 

Allow Your Emotions to Flow

 

Creativity is a very important part of life. It allows us to escape the world for a small amount of time in order to appreciate beauty, in whatever form it takes. Allowing your emotions to flow through your work will do wonders for your mind and soul. Keeping things bottled inside can lead to a vast array of issues, so use your talents to express yourself in wonderful ways.

 

Social media can be a negative place and could use a boost of positivity and creativity. So next time you sit down to make your art, be sure to share it with the world.

Namaste!

Generation Z Quitting Social Media in Masses

Generation Z Quitting Social Media

Reports of Generation Z Quitting Social

Reports of generation Z quitting social media has many eyebrows raised. Getting to the numbers, 34 percent of Gen Z are quitting social media for good and 64 percent are taking a break. According to new research from Origin, Hill Holliday these studies show this generation is feeling overwhelmed and is making them feel unhappy. As marketers, it’s time to refocus on this generation to learn how to connect and have a positive impact to keep these teens around. Continue reading

Snapchat is Adding a New Customizable Lens

Coming soon: Snapchat is adding a new customizable lens

Snapchat is in the early stages of testing a new a new customizable lens, or what we call geo-filters. Users use geo-filters mainly for holding events such as birthdays, baby showers, etc. With the new Snapchat update causing an uproar amongst its users, that was only the beginning.

Snapchat lens templateWith the customizable lens, snapchat will provide users with an abundance of filters to choose from. Once a lens is chosen, you can enter in your event information, location and the start/end time and Snapchat will generate your information into the selected template! How cool and convenient is that? And, for you graphic design geniuses, you don’t have to remove Snapchat filters from your design services.

SSnapchat lens information napchat will still keep the “lens studio,” that still gives you the freedom to design your own filters for your loyal customers. There will be an added feature for users to boost their event to others in the area. This will be especially handle for small businesses hosting events in their area. Snapchat will be charging users around $10 for the custom lens that includes the selected design and the start/end time of their event.

 

 

Read more about the upcoming Snapchat lens here: https://www.socialmediatoday.com/news/snapchats-adding-a-new-custom-lenses-option-for-events/516692/

 

Design Your Instagram Like a Magazine

This post will show you step by step how to design your Instagram page like a magazine.

Has an Instagram layout ever caught your eye and after you couldn’t stop scrolling? What caught your attention? The color of the layout? The high quality photos? Afterwards, did you take any action such as leave a comment or follow them? This post demonstrates step by step how to design your Instagram page like a magazine to boost your follower count and engagement.
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Choosing Hashtags for the Private Country Club Industry

Hashtags, once known as the pound sign, have a prominent place across all social media platforms. Choosing hashtags for your private country club will be an important step in building your brand across social media. The hashtag is able to categorize content. It also recognizes and make your brand content discoverable and allows your audience to find your brand. By using the right hashtags, you will be able to connect and engage your audience. This is all based on your content and the target audiences common interests.

 

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Digital Tools for Content Inspiration and Brainstorming

You’re starving for content ideas. You’re in desperate need of an inspirational brainstorm. Whether you’ve written five blogs or 50, you’re likely to experience the dreaded writer’s block. When you gaze upon the soul-crushing whiteness of a blank page, simply try a few of the untold digital tools for content inspiration and brainstorming. Here are some recommendations for firing up those listless synapses.

Newsfeed Tools for Content Inspiration and Brainstorming

Need relevant news tips or articles for your next company newsletter? Have you been tasked with generating timely content for the latest web page redesign? Writing high-quality content that informs and engages on an ongoing basis can be tough. Look no farther than the growing list of news and social network aggregation companies. Check out Flipboard, Freely, Nuzzle and Buffer. These sites let you parse news from multiple trusted sources into a newsfeed you can modify to fit your needs. Think of newsfeed platforms as your personal idea generator.

When Facing the Blank Slate

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After-hour text and email etiquette

Man with cell phone at computer

Photograph by Alejandro Escailla on Unsplash

 

 

 

What is the best after-hour text and email etiquette? Don’t do it, unless it is an emergency!

 

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A Great Recipe for Creating Blog Content

The perfect recipe for creating blog content consists of research, incorporating keywords, and refining your prose.

So, you want to start a blog, whether it’s to share a passion or promote a business. Before beginning, ask yourself some questions. Why is this blog needed? Who will it help? And, who will read it? These assessments will help in creating blog content that attracts readers.

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Liverpool’s Champions League Title Hopes?

There’s a long road ahead and stiff competition, but no one wants to play Liverpool right now. How optimistic is too optimistic regarding Liverpool’s Champions League expectations?

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Apartment Marketers to Increase Digital Spending in 2018

Apartment Marketers to Increase Digital Spending in

2018

Digital Marketing Spending in 2018

Industry looks to social, SEO, 3-D technology, virtual and augmented reality and creating personal experiences in 2018.

At the end of 2017, Wood Partners took a deeper look at its marketing position and decided to make significant adjustments to where it spends its dollars.

“We are a merchant builder, so we are in full lease-up mode at all times, which requires laser-focused marketing,” says Steve F. Hallsey at Wood. “We recognized last year that we are attracting more Millennials into our high-end properties and they are making their decisions on experiences and not by using the traditional marketing sources.”

During its past 10 lease-ups, Hallsey has seen Wood’s leases come from three major buckets. The breakdown is 50 percent came from the Internet. 30 percent came through organic marketing and 20 percent through experiences of the property.

More companies plan to spend more money on digital advertising in 2018

Kettler plans to increase spending social media advertising and AdWords. Fogelman Management Group plans to use search-engine marketing campaigns such as social ads through Facebook, Snapchat and Instagram.

Fogelman’s says the company also has its eyes on market conditions. If the market becomes more competitive, the company will be ready.

“We are looking potentially at promotional items for aggressive outreach.

AMLI Residential, too, is exploring 3-D imagery for its apartments, along with virtual reality and augmented reality.

“We are focusing on ways of engaging differently with our residents through things such as text, chat, video and voice,” says Amanda Johnson.

As apartment marketers look to spend on digital strategies in 2018, traditional avenues could continue to lose traction.

The Top 3 Digital Trends for 2018

The Top 3 Digital Trends in 2018

digital trends

As we prepare for a new year, it’s clear that residents and consumers are spending more time online. Here are the top three digital trends that multifamily should pay attention to in 2018:

1. The growth of video consumption

First of all in, online video is here to stay. We’re living in the attention economy—shorter attention spans and mobile usage are influencing video consumption globally. Currently, 50% of all mobile data traffic is coming from streaming video.

Therefore, at the recent Digital Summit Dallas conference, the prediction was shared that 90% of content will be video by 2020. Video gives you the opportunity to humanize your brand and creates a sense of excitement. In the world of social media, there is no question that Facebook is putting video at the center of its apps and services. Video is evolving and there are three distinct avenues for it in social: professional video, pre-recorded mobile video and live video.

Consequently, not creating videos on social yet? You’re already behind. It’s time to decide which platforms you want to invest more time in and upgrade your strategy.

2. Measuring social media and content ROI

Second of all, 2018 will be a big year for social media marketers. To secure a seat at the table, it will become increasingly important to prove the ROI of their efforts—because without accurately measurement and reporting, it’s difficult to earn buy-in from the executive level and increase budget. However, knowing what specific variables to measure and how to tie them back to business outcomes can be a challenge. According to the Hootsuite 2018 Social Trends Survey, 40% of respondents struggled with knowing the right metrics to track.

As you plan for 2018, we recommend starting by defining goals and benchmarks per channel— including typical metrics such as likes, followers, and mentions along with broader metrics, such as new leads generated, conversions, and existing leads touched.

Furthermore, a key way to track digital success is through Google Analytics. Create tracking parameters for any shared content that links back to your website and regularly measure performance. Social media tools like HootsuiteHubSpot and Sprout Social are great resources to help you assess your social growth and engagement. Integrating with a CRM tool, such as Salesforce, is another effective way to track across the entire customer lifecycle and attribute leads back to social media.

3. Artificial intelligence

Finally, Artificial Intelligence (AI) has become part of everyday life, at work and at home. You probably have had some experience with this technologythink Amazon’s Alexa, Apple’s Siri or Google Home. Calls and emails will be replaced with chatbots that provide smart and instant responses.

So, what does AI mean for the future of multifamily? As customer demand grows, AI will be there to manage the day-to-day flow of work. According to TechEmergence, 85% of customer interactions will be managed without a human by 2020. Calls and emails will be replaced with chatbots that provide smart and instant responses to customers.

As a result, Taco Bell created Tacobot, the new taco robot for Slack, which allows customers to place orders via chat. Why you ask? They believe that “no matter how slammed, stressed or on a roll you might be, no one should work hungry.” That’s something to tacobout.

 

Benefits of Technology in the Classroom

How both students and teachers benefit from implementing technology in the classroom.

 

Teacher, student, classroom technology

Photo by NeONBRAND

As students enter another New Year at school, changes are inevitable in nearly every field and subject. When it comes to present-day education, a good experience is what a student wants most and while technology advances, the techniques to teach students should as well.  The world is immersed in technology and the more it can be incorporated in the classroom the more it will serve as a tool and less of a distraction. Continue reading

The Difference Between Gutenberg and Guttenberg?

What's the difference between Gutenberg and Guttenberg? Photo of Steve Guttenberg in police academy uniform WordPress is adding a new editing experience, and there has never been a better time to discuss the difference between Gutenberg and Guttenberg. Gutenberg is a new way to edit WordPress blogs. The other Guttenberg is Steve, the critically acclaimed actor best known for Police Academy, 3 Men and a Baby and Cocoon.  Continue reading