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Humanize Your Brand

There are many strategies on how to humanize your brand and leverage the power of Instagram as a B2B business. Instagram isn’t a space solely for millennials, bloggers, and consumer brands. Today, Instagram is also a medium for B2B organizations. Many companies wonder how they fit the platform and how they can differentiate providing valuable content to their audience. It is important to understand that a piece of content that performs well on another platform will not perform the same on Instagram.

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Improve Increasing “Stickiness” For An Online Business

“Stickiness” is an informal measure of how well a brand resonates with consumers, including both quantifiable and quantitative attributes. The best way to improve it is by creating a website that emphasizes the company’s unique nature.

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Parks and Recreation Departments Become Social

Finding a staff dedicated to marketing parks and recreation departments is as common as finding a miniature horse with a college degree. Parks and Recreation features the quirky and passionate Leslie Knope. Parks and recreation professionals carry the passion of Leslie Knope while serving local communities on a daily basis. Digital marketing is here to stay, and local governments are learning to embrace social media.

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Social Media Events in Dallas

Dallas skyline reflecting in water

Katy Trail Ice House, Happiest Hour, Uptown, Deep Ellum. These are the places we know and love to unwind at in Dallas. But does there exist such a place where a digital marketer can unwind AND become a student of their craft? Here are 3 fun social media events in Dallas worth attending.

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social media strategy world cup ready

How to make your social media strategy World Cup ready

Do you know what’s trending online right now? Real-time monitoring may be crucial to your business. If you know what people are talking about, you can make informed decisions about your digital marketing strategy. Trending topics are powerful because they show what interests are popular and what people are paying attention to at that very moment. Connecting your strategy with trends is the most effective way to capture the attention of a broader audience. This means that during the World Cup, you need to be talking about the World Cup. Here’s how to make your social media strategy World Cup ready.

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How will “AI First” Impact Your SEO?

AI-First
In 2017, Google’s CEO, Sundar Pichai, announced that the company will focus on becoming an, “AI first” company. This year, he unveiled Google Duplex, a new technology for conducting natural conversations to carry out “real world” tasks over the phone. But more important for digital marketers, how will all of this impact SEO? Continue reading

Tim Reed

I am a digital marketing strategist with a technical background. To call me an amateur blogger would be a disservice to the word ‘amateur’. I love coffee, coding, computers, and music (apparently, I also love breaking alliteration). I love to work with small local companies in the DFW area. Follow me on Twitter and connect with me on LinkedIn.

ESL Gold: A Goldmine for Language Learning and Teaching

The task of learning English can be scary, as can the task of teaching English! ESL Gold offers  many resources for teachers and students, all sorted by skill and level. Content for student and teachers includes videos, daily lessons, speaking, grammar, and vocabulary exercises. Language learning and teaching has never been easier – and FREE!

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Personal Brands Are For Everyone

In 2018 personal brands are for everyone. Building a personal brand opens the door to unlimited opportunities. A well developed personal brand will take you much further than Instagram likes and followers. Below are steps to establish your brand.

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Influencers: Increasing your Brand’s Awareness

influencers marketing
Influencers are quickly changing the way brands are getting awareness out for their product or service. ‘Tribes’ are everything and influencers create that connection with their followers. The moment something hints of an advertisement, people become skeptical. Influencers become a trusted source with their honest opinions of your brand. Here are a few ways using influencers can increase your brand’s awareness.  Continue reading

Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

Are You Actually Measuring Your Company’s Digital Strength ?

"Digital Strength may be the most important determinant of business health and future growth not being measured, many managers are missing the digital signals that could help them better compete"

“Digital Strength may be the most important determinant of business health and future growth, not being measured, many managers are missing the digital signals that could help them better compete.”

Digital transformation isn’t simply about enhancing traditional approaches to whatever your organization does, but about using digital technology to find new, innovative and creative ways of approaching, accomplishing, and accelerating your organization’s activities, Today, almost every business is focusing on how to drive profitability through digital. Many business leaders are finding that traditional metrics underestimate the impact of digital, leaving their organization vulnerable to competitors.

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What’s Your Story?

Whats your story? The world connects to something or the other there is a situation. There is an experience and then there is a necessity. That’s when the products and service are created. Every product or a service has a compelling story behind it.  When we watch an advertisement on the TV you are most likely to find a story with the product. Maybe a medicine, a car, or even a tissue roll.

All the salespeople are Product or Service Evangelists. They will always have a story to say. A Narrative to be more precise. Where they can position their product, to increase the impact and necessity of the same. We are all humans and there is always something we connect to. Even if we switch the roles, we should always think and ask what’s your story. Continue reading

I am from India, worked there for 11 years reached top of the corporate hierarchy and realized I was earning well but not too happy about the monotonous job. I was crazy enough to quit my job and a big paycheck and move to the United Staes for further education. Earned by MBA from Dallas Baptist Uni and I currently work for an Enterprise Solutions Company. In search of the real me, I started building a Product based on Social Media – Artificial Intelligence with a couple of friends and during this I joined –  SMU Cape Digital Marketing Certification Program – to make sure I have a deep understanding of what I am about to build and how I need to operate on a Product Standpoint.

I love to read, write ( I am a Part-time Blogger) travel, explore new places, meet new people and eat new food. I like this journey while  I just want to add value to at least a  few peoples lives and work with people who can bring the best out of me and contribute a little to make this world a better place.

Ready to upgrade your map app? Check out this Emoji-based app 🗺👌

Do you remember the days when you used an actual map to get around?  Yes, a paper map – the one you purchased from a local gas station and stored in your glovebox.  If you’re a millennial, then probably not.  Nowadays we all have our favorite go-to map app but sometimes typing an address can be a lot of work.  Now there’s a new iOS map app that’s accelerating the way you use maps on your phone in a visually compelling way.  Emoji-based map app WYD, short for “what you doing”, uses emojis rather than a text keyboard to search for nearby places to explore and share with friends. Continue reading

FluentU: Entertaining Language Learning App

Drops, Duolingo, FluentU, the list goes on of options for language learning apps. This week’s review covers FluentU, a fun entertainment-based video language learning app that will keep beginners enjoying learning a new language. Compelling content like movie trailers, music videos, inspiring talks, and more is there to engage new users of FluentU.

FluentU describes their technology as “real world video content that’s entertaining, timely, and ideal for language learners.” This fantastic video language learning app and website certainly lives up to this claim.

Prices start at just $10/month for a basic membership

The video language learning app is available for download for iPhones (Android app coming soon). A subscription requires signup with an individual 15-day free trial. Users are then charged $10/month for a basic membership and $20/month for an upgraded version. Bonus: users can cancel at anytime. The plus version claims it is the most popular. Unlimited word lookup, quizzes, and even the ability to make your own flashcards are features available in the upgraded subscription.

Users of this video language learning app may select their choice of movie trailers in which key words and phrases occur. Then, while the movie is playing, captions appear below. Users may then pause the trailer and receive a spoken definition of an unknown phrase or word simply by tapping on the word.

A highly engaging language learning app, the content really does draw you in. Rather than memorization of phrases or words, users are able to connect with tangible, interesting content. The content, too, is all selected by choice – all the while teaching structure of language and basic grammar. For example, The Handmaid’s Tale, Season 2, is available to watch as a video or take a quiz. Crazy Rich Asians is also an option, a movie set to be in theaters later this summer!

Give FluentU a try for a fresh, entertaining approach to learning a new language!

What’s your hashtag strategy for Instagram? #whyitsimportant

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading

How to Prepare Your Business for Virtual Assistants

Rosie the Robot
‘Okay Google, where did I park my car?’, ‘Where should I go on vacation in July?’, ‘Will you turn off the TV?’ Your virtual assistant can assist you with all of these questions. These ‘virtual assistants’ and the Artificial Intelligence that powers them still have plenty of limitations, but they are improving daily. Most importantly, these devices represent the fastest growing consumer technology segment in America with over 50 million ‘smart speakers’ expected to sell in 2018. That’s over double the amount that was in the market at the end of 2017. Hence, it’s time to consider how to prepare your business for virtual assistants. Continue reading

Tim Reed

I am a digital marketing strategist with a technical background. To call me an amateur blogger would be a disservice to the word ‘amateur’. I love coffee, coding, computers, and music (apparently, I also love breaking alliteration). I love to work with small local companies in the DFW area. Follow me on Twitter and connect with me on LinkedIn.

How does your social media like history affect your life

When the Internet Attacks: How does your social media like history define you?

That pesky “like” button. It’s been messing with us since Facebook introduced it to our feeds in February 2009. Some of us use the feature more frequently than others, but it only takes a split second to express your opinion to family, friends, and the general public. Do you remember the thousands of photos, videos, posts, status updates, tweets, and articles that you liked? The internet remembers. Can any of those likes be misinterpreted? Will your social media like history ever affect your life offline?

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Fetching Trends: Digital Marketing has Gone to the Dogs!

Remember that white dog with pointed ears and red rings around its eyes? If aisles of bright colors and red shopping baskets come into mind, there’s a good chance you’re thinking about Target. As evidenced by Spot the Target mascot, dogs are not new to marketing. Digital marketing has gone to the dogs as the presence of millennials and their furry family members rapidly increases. Social media is frequently dominated by breaking news stories and politics, but a furry pet popping up on newsfeeds is often a welcomed break from negativity. As a result, dogs of Instagram are major celebrities and brands are often fetching partnerships with pets. Dogs are becoming marketers’ best friends in the digital world and there’s a good chance this trend will continue to increase.

Doggone Millennials

Like it or not, millennials are “adulting” and have emerged as a significant portion of consumership. According to Media Post, three-fourths of Americans in their 30s own a dog, and 82% of millennials are more likely to feel that getting a pet is part of preparing to have a family. Consequently, dogs continue to emerge as a dominant part of the life experience. Stores, hotels, and restaurants with patios have recognized the importance of pups and dog-friendly places continue to sprout up. For many “pawrents,” the decision in making plans is often determined by the allowance of their “furkids” at places of business. As millennials continue to embrace pawrenthood, marketing toward dog lovers seems all but necessary.

Dogs of Instagram

We’ve already established the importance of using Instagram as a marketing tool. Stop what you’re doing and open up Instagram. Seriously, do it. Using the search feature, type #dogsofinstagram. You’re likely to find pictures of dogs with a variety of products, modeling clothes, or posing with celebrities. A whole subculture of dogs on Instagram exists and marketers are recognizing these pups as influencers. Take @mensweardog and his 355k followers, for example:

Menswear Dog makes $15,000 a month by posing in outfits made for human men. Instagram’s top dog influencers often have hundreds of thousands of followers, if not millions. As stories are told on Instagram from a dog’s perspective, friendships are forged among dog owners around the world. Humans behind the dog accounts trade ideas, host meet ups, and make similar purchases. Brands possessing the ability to connect with top dogs to market goods will inevitably reach higher visibility and communicate a level of relevance. Additionally, brands build loyalty by directly communicating with followers and partners.

Beyond Pet Brands

Brands embracing the dog hype for marketing do not need to be pet brands and sell only dog products. Subaru recognized the value of placing dogs in advertisements and created a slogan, “Dog Tested. Dog Approved.” Commercials show dogs driving vehicles and acting humanlike, which provides a lighthearted moment for the audience. Of course dogs cannot drive or communicate as humans, but for a brief moment humans are sucked into this imaginary world. Although dogs are not literally approving Subaru vehicles, the slogan may stick and dog owning millennials might just remember the joy brought by these commercials the next time they are car shopping.

Makeup lines and beauty products have also found a way to embrace the use of dogs in digital marketing. Popular makeup brand Urban Decay ran a recent social media campaign featuring dogs to highlight its commitment to cruelty-free makeup. Furthermore, brands like The Body Shop ran a similar campaign highlighting a commitment to never test products on animals. Overall, linking dogs to brands is a quick way to stand out in digital marketing strategy.

Will the dog craze last forever? Only time will tell, however, all signs point to dogs maintaining the highest levels of popularity we’ve seen in marketing. From marketing human clothes to posing with human food, dogs continue to dominate then marketing field. As more millennials embrace dogs as an immediate family member and dominate consumerism, smart brands will embrace the trend.

3 Ways to Keep Up with Social Media Trends

Woman fearful of overwhelming social media icons

If you’re like pretty much everyone on the planet, keeping up with the latest social media trends can be a daunting task. As soon as you’ve learned a new feature or believe you’ve figured out the ever-elusive algorithm, new features are released and past tricks are obsolete. So how is a digital marketer to stay on top of the latest and greatest? Here are 3 ways to keep up with social media trends.

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Digital Age – Stay Connected

 

We live in a digital age, and it is great. The potential for connecting that it offers us is unlike anything in history, but it also comes at a price. In the next few years, we’re likely to see most of humanity connected to one another in some form of a mobile device. We may one day reach a point where true conversations can happen between man and machine, but for now, it is still up to the people, the marketers and brand ambassadors of the world, to drive this human connection.
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Customer Success

Be there! Be attentive!Customer Success is the goal of the business in the current generation. Earlier in the years, it was Customer Service which mattered the most to the companies. Post selling a product/service, providing them with service was vital. In the current market trend, with such fierce competition. It’s not just Service but being responsible for Customer Success is very important.

Any business, whether a product or a service has to go above and beyond to ensure the customer relationship is being helpful to their customer success. The three vital aspects of the Customer Success journey are, Setting the right expectations, Being responsive and Post-sale follow-up. Continue reading

I am from India, worked there for 11 years reached top of the corporate hierarchy and realized I was earning well but not too happy about the monotonous job. I was crazy enough to quit my job and a big paycheck and move to the United Staes for further education. Earned by MBA from Dallas Baptist Uni and I currently work for an Enterprise Solutions Company. In search of the real me, I started building a Product based on Social Media – Artificial Intelligence with a couple of friends and during this I joined –  SMU Cape Digital Marketing Certification Program – to make sure I have a deep understanding of what I am about to build and how I need to operate on a Product Standpoint.

I love to read, write ( I am a Part-time Blogger) travel, explore new places, meet new people and eat new food. I like this journey while  I just want to add value to at least a  few peoples lives and work with people who can bring the best out of me and contribute a little to make this world a better place.

Instagram Updates your Business Should be Using

instagramThis year’s Instagram updates every business should be using! According to socialmediaexaminer.com Instagram has jumped from the number four spot to the number two spot (up 54% from 2017) for business marketing. Why? Because of the awesome updates the platform continues to roll out. Some of the great new features include updates to: Call to Action, Direct Messaging, Story Highlights and a Mute feature. Continue reading

Duolingo: Free Language Learning App that Delivers

In the world of language learning apps and technology, there are many options from which to choose. Duolingo is a great language learning app that does a nice job teaching beginners learning a new language for the first time.

 

Accessible via desktop, smart phone, or tablet

Upon registering for the free service, which includes a robust website plus iPhone and Android apps, users enter a home language for the interface. Language enthusiasts may then enjoy this well designed platform with their choice of topics on which to focus. Greetings, travel, food, family, and jobs are just a few of the examples. Continue reading

How to Attract Instagram Followers

Instagram Followers are People Too

The internet is a big, scary world full of bots and anonymity. Anyone can create anything! Which is both wondrous and bloodcurdlingly terrifying. Trying to attract instagram followers can feel like screaming into a big empty cave or jumping out of a crowd. Who are these followers? Where do they come from? How can you get their attention? Pro tip: Don’t just throw large objects at the backs of their heads.

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What US Marketers Need to Know About the General Data Protection Regulation

Privacy PolicyGDPR was officially implemented on May 25th, 2018. With the deadline past, here’s what US marketers need to know about the 88-page General Data Protection Regulation (GDPR). Continue reading

Tim Reed

I am a digital marketing strategist with a technical background. To call me an amateur blogger would be a disservice to the word ‘amateur’. I love coffee, coding, computers, and music (apparently, I also love breaking alliteration). I love to work with small local companies in the DFW area. Follow me on Twitter and connect with me on LinkedIn.

Yes, No, or Emoji? Creating Polls on Instagram

Yes? No? Emoji?! Instagram recently joined Facebook and Twitter as the newest social media channel to offer polls, which are offered exclusively on Instagram stories. Users answer a “yes or no” question or select an emoji on a sliding scale to provide feedback. Marketers using the poll feature on Instagram provide a fun, unique avenue to enhance engagement and learn valuable insight from customers. As we’ve learned, active engagement is a necessary route businesses must take in order to keep people coming back. Below are tips to create polls on Instagram stories and understand the impact of asking questions.

Adding Polls to Stories 

Initially, content creators must know how to publish polls on Instagram stories which is an easy process for active users. First, create a regular story by adding a photo or typing text onto one of the typing backgrounds. Next, press the same button used to post stickers and choose from “POLL” or the emoji sliding scale. The sliding scale emoji can be customized by holding down the default emoji and choosing a different emoji. The text for “yes” or “no” in the classic poll tool can be replaced with custom phrases, inviting the audience to participate in decision making. Finally, post that story and wait for results!

So Long, Anonymity

Unlike Facebook and Twitter, anonymity is nonexistent on story polls. Creators can follow results throughout the duration of the poll which provides instant information. Specifically, visit the story containing the poll and swipe up at any time to see how followers are responding. After 24 hours, the poll’s creator receives a notification detailing how each follower voted. By eliminating anonymity, Instagram has created a way for businesses to monitor demographics (on public accounts). Users responding to polls posted by friends, however, were less than thrilled with this realization. Consequently, use self control when responding to polls from both business and personal pages.

Purposeful Engagement

Beginning promotion of an event with Instagram polls is a great way to assess the level of current engagement. For example, a sports organization may ask the audience via a poll:

Next week, what would you like to see more of? 

A) Behind the Scenes of Practice

B) Athlete Live Q & A

After results come in, the organization provides the results and responds accordingly. Let’s assume choice (A) wins the vote and the social media team executes a plan to take fans behind the scenes on Instagram stories. Fan engagement increases by providing exclusive content on stories and hopefully brings the fans back for more polls. As interest levels grow and access to a fan’s favorite team improves, users are more likely to remain engaged. As demonstrated by Sports Illustrated, content creators took advantage of March Madness hype and polled fans to predict game results the tournament.

Enjoy the Process

Because answering a question takes two seconds, polls are one of the fastest ways to generate feedback for businesses while having fun. Polls don’t always need to be business related and can be lighthearted topics, such as user preferences in the old dog vs. cat debate. Create polls asking lighthearted questions and see how the audience responds. Keep a record of which questions receive the highest engagement for future planning. Instead of casually observing results, listen actively to the feedback being shared. As a result of consistent engagement, fans will keep coming back for more fun!

 

 

Business Digital Voice

Business Digital Voice is all about customer experience business. It is no longer competing on products and services. But its also about delivering superior experiences. Business Digital Voice creates a good digital experience, but one should have the understanding the voice of customers. Since it is the investment to select a digital Voice Of the Customer tool. The tool allows to interact with the website visitors and also helps in taking their feedback for better future results.

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Why the GDPR is important and how to implement the new regulations. 

Wondering why you have been receiving several emails from companies and organizations saying they have updated their privacy policy? These emails are a result of the General Data Protection Regulation (GDPR), a new data privacy regulation that was created to give individuals in the European Union (EU) protection and control over their personal data. The GDPR applies to all companies and organizations established in the EU or if part of its customer base is located in the EU. If your company is in the United States but you have customers in the EU, you must follow the GDPR.  The GDPR is important because it affects how businesses can collect and use personal data. Continue reading

Unlock the difference between Snapchat lenses and filters

Do you know the difference between Snapchat lenses and filters? If not, you’re not the only one. To unlock the difference between Snapchat lenses and filters, you have to be able to differentiate between them. It’s confusing because Snapchat introduced lenses after the filters, and users are not sure how to differentiate them.  There are similarities between the lenses and filters, but they are also differences. The main difference is that the lens is animated and the filter is stationary.  

This blog will unlock the difference between Snapchat lenses and filters. Continue reading

How To Curate Your Own Cohesive Instagram Feed

How often do you open Instagram and stumble upon a stranger’s beautiful feed? You then find yourself scrolling for entirely to long. This is not by accident, this curated and cohesive Instagram feed is by design. When you think of your favorite influencers, many have a common theme. They utilize the same filters, have high quality images, and have an overall mood throughout their feed. Visualize in your mind what you would like to be known for and what makes your personal brand unique.  Continue reading