What are the elements of a good press conference? Beyond basic planning and logistics, a good press conference captures a certain essence appropriate to the announcement. It reinforces your brand and connects to your audience. While the nature of a press conference can vary widely, here’s a few insights to consider. Continue reading
You like to breathe fresh air. So does a Toyota engine. Genuine Toyota TRD Air Filters are engineered specifically for Toyota vehicles to keep harmful airborne debris, dirt and contaminants from reaching the engine. As a result, the aids in preventing premature wear to internal components. A clean air filter improves engine performance and fuel economy – benefits owners can all appreciate.
A free-flowing design allows for maximum air to enter your engine with minimal resistance, and free of damaging debris. This combination can give the engine added power and better fuel economy. Enhancing the clean air flow without disturbing the calibration of the mass airflow sensor results in smoother, easier air intake and better overall performance without negative side-effects. Continue reading
People have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%. Continue reading
You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.
According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.
How to grow your brand on Instagram and get noticed.
The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.