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What is Augmented Reality and How is it Used?

What is Augmented Reality?

Why should marketers care about Augmented Reality? In fact, what is Augmented Reality!? Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You will be seeing a lot more of it in 2018. Continue reading

How does the Wireless Industry Treat Gender Equality in Advertising?

The new Gender Equality movement in advertising is hot, as led by the Association of National Advertisers‘ #SeeHer initiative. Presenting all genders respectfully in advertising impacts Reputation and Calls to Action. Today’s focus is on Gender Equality in wireless advertising. Continue reading

advertising creative drives sales when creative is good

Hard Proof: Advertising Creative Drives Sales

advertising creative drives sales when creative is good

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

  • Highly creative ads show double the sales impact of those that are less creative.
  • Advertising creative drives sales 5x as much as media spend.

Continue reading