Why the GDPR is important and how to implement the new regulations. 

Wondering why you have been receiving several emails from companies and organizations saying they have updated their privacy policy? These emails are a result of the General Data Protection Regulation (GDPR), a new data privacy regulation that was created to give individuals in the European Union (EU) protection and control over their personal data. The GDPR applies to all companies and organizations established in the EU or if part of its customer base is located in the EU. If your company is in the United States but you have customers in the EU, you must follow the GDPR.  The GDPR is important because it affects how businesses can collect and use personal data.

The penalty for not being GDPR compliant.

The GDPR has been in effect since May 25, 2018 and if not followed properly, companies and organizations can be fined up to 4% of their annual income or €$20 Million as a maximum.

Not sure where to start?

Below are four key steps to help you make your company GDPR compliant.

  • Step 1 – Update your website terms and conditions, cookie policy and privacy policy.
  • Step 2 – Update the design of lead capture forms on your website.
    • A clear explanation of what the individual is signing up for.
  • Step 3 – Implement a documentation strategy explaining the consent process.
    • This documentation needs to be accessible at all times.
  • Step 4 – Re-consent your database.
    • Figure out a process of getting new consent from the individuals in your database.

For further information on these four steps and how your company should adhere to these new regulations the Information Commissioner’s Office (ICO) has published detailed guidance to compliant marketing practice.

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