What’s worse than stale potato chips? Stale content on your social media channels. Whether you are a leader, business owner, or entrepreneur, it’s advantageous for you to keep your content “alive” on social media. In fact, make this a non-negotiable priority. And, it’s actually easier than you may think.
So, without further ado, here are three awesome ways to keep your content from going stale across your social media channels.
Lead an AMA Session
One great way to engage your audience while humanizing your brand is to lead an AMA (Ask Me Anything) session. Simply decide which channel or channels you would like to use for the session. Then, you’ll need to promote your session on your social media platform(s) so that your audience will know when your session starts, among other details. Be sure to respond to your audience’s questions in a timely manner. Not only will your audience be eager to engage with you, you might gain a significant number of new followers, as well.
Create Live Content
Want to keep your content “alive” on social media? Go Live! Whether you have a new product or service to promote, or you want to share an inspiring story with your audience, Facebook Live allows you to engage with your audience in real time. The functionality of Facebook Live allows you to see how many followers are watching your session, and so much more. The possibilities are endless!
‘Surprise and Delight’
As the name implies, the element of surprise is the name of the game. To this end, you’ll cultivate additional brand loyalty within your current audience. This marketing strategy can be incorporated into your social media efforts, with the right personalized touch. Does your brand provide music lessons to young children? Leverage this opportunity to surprise a segment of your audience on social media with complimentary lessons for a month.
What other ways can you brainstorm to keep your content “alive” on social media? Feel free to share your ideas in the comments section, below. Remember: Take care of your audience. Have fun. Be creative. Show compassion. For more best practices, check out the latest blog post.