Snapchat is under fire yet again after releasing an inappropriate domestic violence ad centering around pop and r&b artist Rihanna. The ad came from a game called Would You Rather where players choose between two scenarios they would rather have happen. In a tasteless matchup it asked users to decide between slapping Rihanna and punching her former flame and singer Chris Brown.
The Back Story
This comparison references a domestic violence case that once went to court back in 2009. The court charged Brown with physically assaulting Rihanna during the time of their relationship. Rihanna was sent to the hospital and sought treatment following the attack. Brown was charged with a felony of inappropriate domestic violence. Later, the pair reunited and Rihanna underwent public scrutiny for taking Brown back. However, it didn’t last long and the pair went their separate ways soon after.
Rihanna took to Instagram
After seeing the ad, Rihanna voiced her outrage Thursday through social media Snapchat rival, Instagram. The star wrote “I’d love to call it ignorance but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and make a joke of it!!”.
Snapchat apologized for letting the inappropriate domestic violence ad slip through the cracks in a statement to The Verge: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
Since Rihanna has spoken out about the inappropriate domestic violence ad, Snapchat’s stock has tanked, and this isn’t the first time a celebrity has affected the app. Just a few weeks ago Kylie Jenner announced her disappointment with Snapchat’s new interface causing users everywhere into a frenzy and the app to reportedly lose around $1 billion. The app continues to break headlines for all the wrong reasons.