Reports of Generation Z Quitting Social
Reports of generation Z quitting social media has many eyebrows raised. Getting to the numbers, 34 percent of Gen Z are quitting social media for good and 64 percent are taking a break. According to new research from Origin, Hill Holliday these studies show this generation is feeling overwhelmed and is making them feel unhappy. As marketers, it’s time to refocus on this generation to learn how to connect and have a positive impact to keep these teens around.
Generation Z Quitting Social Could Be Due to Privacy
Generation Z was born in the mid-1990s to the early 2000s. Imagine being born with a smartphone and not knowing what it’s like to not be connected. Learning from previous generations, this generation knows what goes on the internet, stays on the Internet. Generation Z quitting social media sites like Facebook could be due to the simple fact of privacy. They feel that it’s harder to conceal their identity. Apps such as Snapchat, Whisper, Yik Yak or Secret are gaining popularity among teens for their privacy.
Marketing to Happiness
What does the mean for marketers? Not every brand fits on every social media outlet. Gen Z is overwhelmed by the amount of content and cannot handle the amount of engagement maintenance. With this said, take a look how you communicate to Gen Z. It’s worth the investment of time since 65% of Gen Z social media users follow brands on social media. Use social media for a good positive impact and make it personal. In Google’s report on Gen Z, 26 percent expect retailers to offer a more personalized experience based on their shopping habits and preferences.
After digging deep to learn this generation, pick the right platforms that fit your brand. Seeing this generation move away from social media can be alarming for marketers, but Generation Z is offering more feedback than any other group. Listen to what they want and we can keep them around on the social platforms they love.