Congratulations if you’re a parent or guardian of a tween or teen today. While you might not feel so popular in today’s world, your kids are especially sought after by today’s digital marketers. Here are few things to keep in mind when it comes to social media and your teenager.
For cutting-edge brands like Apple to Adidas, teens are one of the more important of demographics. Roughly 90% of teens have used some form of social media and 75% have a profile on a social networking site. More than half of all American teens visit social networking sites every day. As marketing efforts focus more on achieving the loyalty of teens, what age is a good age when it comes to social media and your teenager? Commonsensemedia
The Magic Age of 13
Most social media platforms have followed the course of giants like Facebook and Instagram and set their age restriction at 13. (Watch out! It’s simple enough for anyone to lie about their age while signing up online.) Until then a child’s frontal cortex has not developed to the point where they can manage the distractions and temptations of social media. Teach them responsible use of tech around this age and they’ll be better prepared to handle the increasing maturity levels that social media requires. Once a child has turned 14, companies have almost no restrictions when it comes to trying to sell them products or track their data.
Grounded in the Real World
Digital marketers should think in terms of treating younger customers like they were their own kids. And for parents, don’t give their smartphone all the power in your home. Help teens incorporate other healthier forms of entertainment including exercise. They have the rest of their life to be entertained by social media, but only a limited time with you!
It is important to keep kids grounded in the real world by putting limits on media use. Keep computers in public areas in the house, avoid laptops and smartphones in bedrooms. Set some rules on the use of technology. No cell phones at the dinner table and shut down all devices at least 30 minutes before going to sleep.
Setting a good example for your own virtual behavior can go a long way toward helping your kids use social media safely.