Monthly Archives: February 2018

Social Media and Relationships

 

Think back to dating in the pre-digital age. Gathering intelligence on a crush wasn’t as simple as typing the person’s name into the Google search bar. In order to get to know someone, you had to do it the conventional way—face to face. And catching a cheater often involved good, old-fashioned detective work. You might have rifled through the person’s jacket pockets, or listened in on his or her private conversations from another landline. Sometimes people went as far as to hire P.I.s to do their legwork. Now, snooping requires little more than “finger work,” as scrolling through a partner’s Facebook feed can reveal subtle clues of infidelity. And therein lies the problem with social media and relationships. Online spying makes it easier to get to know someone, but it can also lead to more misunderstandings. Continue reading

Twitter Introduces Live Streaming News

Live Streaming News with Twitter

Live Streaming News In a New Way

Many social media outlets deal with fake news issues and are quickly making changes. Announce this week, Twitter is launching a different approach with live streaming news as a new feature. They are taking this full steam ahead by looking to partner with reputable news outlets to insure reliable sources for their users. Facebook is taking the opposite approach with the primary mission to keep users happy by cleaning up their news feed.

The live streaming news with Twitter can be found on the side of the user’s timeline. For users in the US, the new feature was used Wednesday with Miami’s footage on the Marjory Stonemason Douglas High School shooting showing hours of live coverage. Over 50,000 viewers watched the news unfold through Twitter’s new feature. This example shows Twitter’s push for live video and the algorithmically displays news related tweets to reach their users.

The Go To Place for Live Streaming News

Twitter is known for the go to place for news and continues to grow with success in this niche. The goal is for local common knowledge of distribution. The new concept makes sense for them as statistics show breaking news makes up 56% of most watched live content.

Click on the live videos on the Twitter timeline and you’ll be redirected to another timeline populated by tweets and happening on the news. Pairing live video with conversation will connect the world to what’s happening in real time.

The new feature will offer a “hide” option to remove the video. For those who are not news junkies or who do not have any interest in the live streaming news this will be removed.  Live video on other social outlets are very popular, so it will be interesting to see the impact Twitter will have with this new feature.

The Woes and Whys of Snapchat’s new interface

Snapchat’s new interface has gone live to users over the last several weeks and people are quite vocal and unhappy on social media about the app’s redesign. However, that isn’t stopping the company from standing by major changes. Snap CEO Evan Spiegel perhaps predicted a potential uproar from users, and stated in a 2017 earnings call “We’re willing to take that risk for what we believe are substantial long term benefits to our business”. Ironically, part of the reason for Snapchat’s new interface was to address concerns of the app lacking a user-friendly structure. So then why are people saying Snapchat’s new interface is a downgrade from previous versions? It’s different- the redesign is easily the biggest change to the app since it launched back in 2011.

Snapchat’s new interface separates personal and media networks

Long gone are the days of seeing public figures and companies on Snapchat mixed in with your average users. Now there are two separate pages for viewing Snapchat friends. The first is filled with your personal network. This is family, friends, and people you can directly snap with back and forth. The other is filled with public media. This is celebrities, influencers, and content creators under a page labeled Discover. It seems Snap’s goal here is to make media to stand out as media, and real relationships stand out as real relationships. The app is now labeling marketing and news for what it is and keeping users real community unattached.

Snapchat’s new interface combines direct snaps and snap stories

Previous to the update, there were two separate pages for receiving direct snapchats and viewing friends snapchat stories. Now, the update mixes all snaps and stories in one page in the order friends post. Some could say without close attention this makes it more confusing to distinguish if a friend is sending a snapchat directly to you or posting for their whole friends list. However, users should note that this updated feature keeps the most engaged friends at the top of your feed. You will be able to see the content you want to see more easily as opposed to content from friends that are rarely active

The future of Snapchat’s new interface

While Snapchat’s new interface is a point of controversy now, like any launch time is needed for final opinions to be made. Will Snapchat survive its changes? Only time will tell.

The Importance of Social Media Presence for Businesses

Why social media presence for businesses is important for customers online.

Social Media’s role in a marketing plan and why all businesses should stay in front of their customers online.

 

Why You Should Be Online:
Businesses on Social Media, online customers

Photo by John Schnobrich

Social Media is more prevalent in this world more now than ever. Therefore, more and more people join social media sites regularly and use them on a daily basis. Businesses are now taking advantage of online media channels to reach their customers. Continue reading

Facebook Invests $10 Million In a Community Leaders Program

facebook-community-leadersIn a recent statement, Facebook announced that it launched the very first Facebook Community Leaders Program. Facebook committed $10 million toward residency and fellowship opportunities for up to five community leaders around the world. The objective is to empower leaders who are using Facebook to build their communities. Continue reading

How to Implement Customizable Chatbots in the Private Country Club Industry

Customizable chat bots are rapidly growing as brands increase their engagement and presence in social media.

Last week, we discussed the importance of engagement between brand and member on social media. But that was only one of the top 6 trends to look for this year! Sprout Social reported in their article “6 Social Media Trends that will Take Over in 2018” that customizable chatbots we’re expected to see a major spike in growth in 2018.

The Private Country Club industry is in a sense playing catch up in the digital world. Social media is growing fast and the way club’s engage with their members has changed. Engagement will help build your brands presence and relationships. By doing so, you may see increased direct messaging from your members or prospective members. Do you wonder how you will stay on top of all these inquiries? A solution is customizable chatbots. Continue reading

Digital Communication in Local Government

Tall buildings with beams of data bursting towards them symbolizing digital communication in local government

To some, the phrase ‘digital communication in local government’ may seem a bit of a paradox. This is because many departments in local government still operate in a pre-digital age. This includes requiring “forms to be printed out and mailed, payments taken only in cash or check, appointments have to be conducted in person and in offices open only from 9 AM to 5 PM” (Harvard Business Review 2016). This way of doing things no longer works in a digital world. Local government plays an important role in our society. That means it is essential for digital communication in local government.  Continue reading

Liverpool’s Next Captain?

No Clear Answer

With multiple key players, it would be a tough choice for any manager to decide who should be Liverpool’s Next Captain. Plenty of valid arguments could be made for a handful of players on the current squad. The problem is there can only be one. What are some of the options Liverpool should weigh?

Stick with the current?

A probable scenario, no changes are made regarding the armband and Henderson remains captain of the club. Should Klopp consider making a change given Hendo has led the team for quite some time with little to show for it? He certainly isn’t getting any younger. It seems as if quite a bit of supporters are hoping for a change. 

Give it to the New Boy?

Virgil Van Dijk seems to be a popular candidate among supporters. While few seem to doubt his skill, loyalty, or leadership ability. He certainly fits the mold and has captain-like characteristics. The most prominent argument made by those who don’t think Virgil should captain the Reds is the fact that he has been with the team for such a short time and simply needs to earn it.

Use it as an incentive?

While it may seem unlikely, it seems to be worth throwing Emre Can in the mix. He has been captaining the side decently frequently lately. Emre has been with Liverpool for a pretty long time now. He has been a consistent contributor in the midfield. Along with showing his ability to get forward and score goals. He also seems to be the most Henderson-like player on the squad.  Would Klopp consider offering the role to Emre to try and leverage him to stay at Anfield with Juventus knocking? 

The Darkhorse

This player is known for getting far too little credit. Frankly, it seems as if he barely, if at all, gets mentioned as a future captain candidate. Roberto Firmino is picked for the starting 11 week in and week out. He is known to be a workhorse in training, and surely Klopp is keen on making him as happy as possible. To ensure he remains part of the squad long term. He surely has the talent and respect. Does he have the leadership qualities needed to be Liverpool’s next captain?

Options

It seems like there’s a high possibility of an armband switch before next season kicks off. While it is tough to speculate whats going on in the locker room, its certainly going to be very important that Liverpool picks the right man for the job. Should Henderson remain the skipper or has he had too much time already?

 

Fashion Media Utilizes Influencer Marketing at NYFW

Hearst and BCBG Utilize Influencer Marketing at NYFW

Hearst and BCBG partner to utilize influencer marketing at NYFW. HearstMade, the content marketing agency of Hearst Digital Media, is using New York Fashion Week (NYFW) as a platform to expand its marketing capabilities.

In partnership with Elle.com, Hearst hosted the “Elle.com Lounge”. Set in a luxury penthouse in Tribeca, the event is designed to encourage social media posting to promote Elle.com and BCBG. This event is part of a larger effort by Hearst to increase influencer event programming in the future. Continue reading

Beauty Behind the Madness: Social Media’s Influence on Music

It has never been easier to find and discover music than it is today. While the world of social media can seem like a tornado of chaos, it is important to find the beauty in the madness. Your next favorite band, artist, or album is always just one click away. However, there are certain drawbacks to consider as well.

 

The Beauty: Music Streaming Services

 

Streaming services not only have changed the music industry completely, they have began to change the world’s view of music in general. This allows you to dissolve the barriers between musicians and fans, allowing beauty to take hold. Thanks to social media apps such as Snapchat, Instagram, and Tumblr, music is becoming more and more intertwined into the lives that we show people online.

Curiosity and wonder create the perfect mindset for music discovery, and this is beneficial to the artist and the fan alike. Spotify, Apple Music, and Google Play are popular streaming services that are affordable, and can aid in your search for your new favorite song.

 

The Madness: The Artist’s Wallet

 

Your favorite band needs to make a living to. With streaming services replacing digital downloads and CD sales, independent artists are at the mercy of the streaming services to carry and promote their music. This is where the madness lies- word of mouth plays a huge role in the ability of the artist to be successful in this new world. Being dropped from a major streaming service could be the final nail in the coffin for many artists who already struggle financially. This is why it is important to support your favorite artists in more ways than streaming their music: go to concerts, buy merchandise, or purchase the record on vinyl- my personal favorite!

 

Bottom Line: Enjoy the Music!  

 

For better or worse, music streaming is here to stay. Subscribe to the platform that fits your needs best, and listen away! Always remember to use social media outlets to promote the music you love, so others can love it as well- and the artist can make their living.

How to increase your reach on social media

increase your reach on social media

Consumers prefer brands that favor transparency and honesty.

Do you want more followers? Of course you do. Social media marketing is inherently about popularity. The higher your reach, the more influence you have. And influence results in sales. But growing your audience can be easier said than done. Factors like brand integrity and engagement come into play. Read on to learn how to increase your reach on social media by capitalizing on these marketing strategies. Continue reading

How 280 Characters Changed Twitter–or Didn’t

280 characters changed twitterIt was September. Random accounts were chosen to get the update first—a controversial doubling of the character allowance on Twitter. People were furious. Obviously everything beautiful about the cleverly-crafted 140-character tweet would be dead.

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Shooting Video on a Low Budget

Many people are intimidated when it comes to creating quality video on a low budget. With a few simple tips, you can begin creating videos that are engaging and will keep people around your pages longer. Like many mediums, a video tells a story. Before you shoot Continue reading

Social Media and Your Teenager

Congratulations if you’re a parent or guardian of a tween or teen today. While you might not feel so popular in today’s world, your kids are especially sought after by today’s digital marketers. Here are few things to keep in mind when it comes to social media and your teenager.

For cutting-edge brands like Apple to Adidas, teens are one of the more important of demographics. Roughly 90% of teens have used some form of social media and 75% have a profile on a social networking site. More than half of all American teens visit social networking sites every day. As marketing efforts focus more on achieving the loyalty of teens, what age is a good age when it comes to social media and your teenager? Commonsensemedia

The Magic Age of 13

Most social media platforms have followed the course of giants like Facebook and Instagram and set their age restriction at 13. (Watch out! It’s simple enough for anyone to lie about their age while signing up online.) Until then a child’s frontal cortex has not developed to the point where they can manage the distractions and temptations of social media. Teach them responsible use of tech around this age and they’ll be better prepared to handle the increasing maturity levels that social media requires. Once a child has turned 14, companies have almost no restrictions when it comes to trying to sell them products or track their data.

Grounded in the Real World

Digital marketers should think in terms of treating younger customers like they were their own kids. And for parents, don’t give their smartphone all the power in your home.  Help teens incorporate other healthier forms of entertainment including exercise. They have the rest of their life to be entertained by social media, but only a limited time with you!

It is important to keep kids grounded in the real world by putting limits on media use. Keep computers in public areas in the house, avoid laptops and smartphones in bedrooms. Set some rules on the use of technology. No cell phones at the dinner table and shut down all devices at least 30 minutes before going to sleep.

Setting a good example for your own virtual behavior can go a long way toward helping your kids use social media safely.

Create social media videos on a budget

Girl using mobile phone to create social media video

Photograph by Mantas Hesthaven

 

You don’t need a big production budget to add engaging videos to your social media mix. You can easily create social media videos on a budget. In fact you can create engaging videos without spending a dime. Those low-cost videos are as close as your mobile phone. Just download a video editing app to your mobile phone and you are in business.

Create social media videos using mobile phone app

Easy-to-use video editing apps are available for Apple and android phones. Some are free and quite good making it easy for you to create social media videos on a budget. You can drop in video, photos, a voice track and music in addition to adding dissolves, wipes and text. This Creative Bloq article details six great editing apps for mobile phones.

Use Facebook Live to create social media videos on a budget

Facebook Live is another easy way to create social media videos on a budget. Live videos can be even more engaging than regular videos. Once the live video is posted the content can keep generating likes and comments with the same intrigue as the initial live content.

Keep content simple to create social media videos on a budget

According to Hootsuite, 50 percent of Facebook users view at least one video a day. To capture their attention the first three seconds of your video must be engaging. The rest of the video needs to be focused and short. A 30 to 45-second video is perfect. Don’t try to cram too much information into it. Text on the first frame helps make scanners stop and check out your video.

Less than two hours to create social media videos on a budget

Play around with your mobile phone video app. Once you understand how it functions you will find that you can create a low-cost effective social media video in one to hours from idea to finished product.

snapchat_update

New Snapchat Update Creates Overnight Uproar

snapchat_update_uproarA new snapchat update has created a social media frenzy. Users and high profile celebrities alike are vocalizing their frustration and disappointment with the major interface change. Snapchat has responded to backlash with a statement, saying, “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.”

From the sound of it, it will take users quite a while to ‘settle in’ with these changes. The intention of the redesign is to make the app easier to navigate. However, users say stories are harder to view and content feels cluttered.

Chrissy Teigen claims new Snapchat update makes her feel less connected to fans

Chrissy Teigen is a social media powerhouse with a strong connection to her fan base. Teigen’s content used to be the first thing fans would see when opening the app. With the new Snapchat update, they now have to search for her content. One fan even tweeted that they felt like they had “lost a friend.” Teigen responded by saying she is “sad that it doesn’t feel like that anymore.”

Hasn’t Snapchat always been confusing?

No matter the version you’re using, Snapchat has always been confusing. Snapchat CEO Evan Spiegel even confirmed this in a statement, saying, “One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”

It is no secret there is an age divide, with older users gravitating toward Facebook while Snapchat now reaches “more than 70 percent of people between the ages of 13 and 34 in the United States.” Is it possible that Snapchat is confusing because that is part of the charm? Leave a comment if you agree, or leave a comment if you think that “confusing” is not a strategy!

The Future of Tech Giants in the Wake of Fake News

future of tech giantsFake news was made famous during and in the aftermath of the 2016 presidential election, calling in to question the future of tech giants such as Facebook and Twitter. Both Facebook and Twitter, along with representatives from Google, have all had to testify to Congress as to how many people were exposed to fake content sponsored by companies associated with the Russian government. Advertisers also discovered their ads were playing alongside terrorist propaganda and content largely viewed by pedophiles. The freedom of information flow that allowed these tech giants to prosper is now throwing into question the companies’ future.

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B2B marketing for the beauty industry

B2B marketing for the beauty industryWhen it comes to marketing, the beauty industry is of two minds. Consumer-facing marketing efforts appeal to the buying power of the consumer’s emotions. It’s aspirations and aesthetics that drive purchases. However, business-to-business marketing practices within the beauty industry are not so sexy. These tactics are often based on cold logic. So what is the best strategy for B2B marketing for the beauty industry? The answer lies in the heart of its emotional B2C side. Continue reading

Digital Age and Millennials: Connectivity Is Only the Beginning

Connectivity is only the beginning for Millennials and the Digital Age

Millennials witness the start of the Digital Age and connectivity is only the beginning.  What have they accomplished so far with Social Media, and what will they come up with next?

Ipad social media connectivity

Photo by NordWood Themes @nordwood

Each generation has unique and defining characteristics. Although every generation is online, Millennials are natives to social media and definitely know their way around. They witnessed the Digital Age, going from internet access only on the computer, to 100% connectivity to the outside world, 24/7, in the palm of their hands. During adolescent age, Millennials became quickly immersed in technology which has its advantages, but like anything, has its drawbacks. Continue reading

What is Augmented Reality and How is it Used?

What is Augmented Reality?

Why should marketers care about Augmented Reality? In fact, what is Augmented Reality!? Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You will be seeing a lot more of it in 2018. Continue reading

Will You Survive the Facebook Algorithm Update?

As a marketer you need to be aware of the Facebook algorithm update changes. You will start to see a difference in news feeds and engagement with the audience. The days of promotions and news blog posts could be over. GASP! Let’s learn what you can do with your team and how to impact your business.

Changes in the Facebook Algorithm Update

Here is what we know:

– Facebook arranges friends and family post first over businesses.

– You will survive if you post engaging content.

– You will not see change in paid advertising.

Mark Zuckerberg’s plan is to increase meaningful interactions as opposed to the endless scrolling. Facebook saw the need for such changes after the influx of fake news outlets and Russia’s expanding interests with politics. The Facebook algorithm update is what the company is focus and is actually designed for – social networking. And throwing in a senate hearing could have been the ingredient required for the necessary change. Continue reading

How to Write Content for Social Media

Write Content for Social Media

Photo by Brooke Lark

Social media helps brands connect with their target audience. However, many brands are faced with a content challenge. How can brands write content for social media in an effective manner? The answer lies in developing distinct audience personas and a social media brand voice. This will serve as the foundation for your efforts. Social media is one of the most cost-effective ways to speak to any audience. It behooves brands to create meaningful, memorable digital content.

“This content should be so valuable that it compels the reader to share it with others across social media channels.” – Shanda Henley, SEO Copywriter / Digital Marketer / Indie Author Continue reading

Amazon as a Digital Advertising Platform

Digital Advertising on Amazon Has Potential to Jeopardize Google and Facebook

Digital Advertising on Amazon is on the rise. One would not typically consider Amazon a digital advertising company. However, the online retail giant is the fifth largest generator of digital revenues in the US. With major growth potential, competitors are wise to beware. .

Analysts estimate Amazon’s ad revenues will total $1.65 billion this year. This figure is far below that of Google or Facebook, but above brands such as Twitter and Snapchat. Continue reading

Virtual Reality as a Marketing Tool

Woman experiencing virtual reality as a marketing tool

Marketers are beginning to use virtual reality as a marketing tool, and its popularity is growing. The total number of active virtual reality users is forecast to reach 171 million by 2018; in 2016 the overall number was estimated at 10.8 million. By 2021, Greenlight Insights predicts that global VR revenues will total close to $75 billion. With the increase in revenue and popularity, what better time than now for marketers to jump on the bandwagon.

Michelle Greenwald (2016) says virtual reality is another tool marketers can use and there are different ways it can be deployed. This includes in-store, in the home, in reading material, in social media, in B2B demos, and sales calls”. As a result, marketers will have to choose options that “best support their brand strategies.”

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Coutinho Replacement or Bust?

All the banter among reds fans recently involves strong opinions over what should have been done with the bundle of money the club acquired from the Coutinho deal. As you could assume, Klopp and Fenway Sports Group certainly have their usual group of loyal criticizers speaking up itching for a Coutinho replacement. This is obviously common when you have a team with a rich winning history, sitting on a bundle of money, going trophy-less for much too long. Reds fans should zoom out and have a look at the club’s position going forward.

 

Coutinho-less

The availability of talent in the January window was underwhelming, to say the least. Many fans were crying out for a Coutinho band-aid as soon as possible. And urging the club to spend for a replacement. Most fans worried about the Coutinho-less side were primarily concerned that Liverpool would not be able to score goals against the lower ranked teams. But not being able to score goals against these teams while they’re parking the bus has been a major problem for the Reds. Even with Coutinho still in the side. No one with a sense of football will argue that Coutinho is not a good player. Or that any side wouldn’t miss him. That being said, the first half of the season, Liverpool actually fared better when Coutinho was not on the pitch. Winning more of their games percentage wise while the old number 10 was absent. For more detailed statistics of the team with and without Coutinho visit here.

Looking Forward

I won’t bore you with multiple scenarios of what we could have spent on. But bottom line, Had Liverpool rushed a replacement, we simply would have paid too much for the best replacement available. Klopp is known to be very patient and particular with his big signings. Going by the manager’s words and actions, he seems to be more concerned with making Liverpool a club that can be among the favorites to win trophies year in and year out. Rather than blunder our favorable financial position by overspending on a Coutinho band-aid.

The Reds are third in the league, only two points behind United after beating Southhampton away 2-0. Welding arguably the most dangerous front three in the entire world of football. Klopp seems to have made his intentions clear that he will not settle when it comes to personnel. And that the Anfield boss has confidence in his current side. Maybe the owners have given him confidence in his job with security. With the intention that he will not feel the pressure to sign premature replacements. Just hoping they will fit into the puzzle properly. But rather be patient and build a long-term dynasty.

Digital Marketing to the Baby Boomer

If you feel yourself getting a little long in the tooth or reflecting on the glories of Grecian Formula, you might wonder what the heck is this Digital Marketing stuff anyway? Ask your average 55-year-old about Digital Marketing and they’ll likely get uncomfortable and ask for help with their cell phone. Just know that Digital Marketing to the Baby Boomer is indeed possible.

Boomers shouldn’t feel that Digital Marketing is an unknowable expanse of information. It shouldn’t feel that way to the marketers who try to reach them either. Using Digital Marketing to reach older consumers should be simple and straightforward. Marketers can reach this older demographic in the same ways they’ve used traditional media in the past, whether it’s magazines, newspapers or TV. Think of Digital Marketing to the Baby Boomer as simply taking the basic of elements that make any marketing campaign successful, like timely and compelling content, and adapting those to a digital format.

Digital Marketing Defined 

Digital Marketing is simply any social or web-based platform. That includes everything from email to Facebook to your preferred method of watching silly cat videos.

Marketing to the Baby Boomer can be tricky. Platforms like Snapchat and Instagram that are so popular with Millennials and Gen-Xers can be difficult to understand if not downright intimidating for Baby Boomers. In fact, only 18 percent of adults 50 to 64 use Instagram while Snapchat usage is even lower hovering between 4 to 6 percent.

Embracing the Power of Boomers

Fear not though if your aim is to tap into this older generation. Boomers are embracing it more than ever. Upwards of 72 percent of them use Facebook. Recent statistics indicate that 70 percent of those 50 to 65 use a computer, tablet or smartphone to browse the web every day. Research also showed that 40 percent of Internet users over the age of 55 purchased online. http://blog.startupactive.com/5-digital-marketing-techniques-target-older-generation/

It is also where the money is. Studies show that Boomers represent 70 percent of the nation’s income. The trend toward a greater percentage of older Americans continues unabated. In a few years, we will have reached a point where 50 percent of the population will be over 50. It’s time to look at Digital Marketing to the Baby Boomer as a vital part of your marketing efforts.

Marketing with Smart Speakers

The statistics speak volumes. More than 35 million Americans own a voice-activated device (VAD). And 62% of them will make purchases using their devices within the next month. What does this mean for your company? If you’re not marketing with smart speakers, you’re missing a great opportunity to reach customers.

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Social Media & Mental Health: A Bad Combo

As today’s society evolves, your mind does as well. The ability to adapt to changes are a key part of mental health, and social media plays a very large role in shaping your daily life. It is important to consider this before obsessively checking Facebook and Instagram.

Mental Health: What’s The Problem?

Staring at a phone, tablet, or computer screen for hours on end may leave you with a feeling of withdrawal when you attempt to do something else. Just like any addiction, short term satisfaction takes precedence over long term well being.

This feeds into a bigger problem, which is the state of mental health across the country. Being active on different social media platforms is not a bad thing on its own – the danger lies in comparing your life to someone else’s life – and you are only seeing the other person’s life in the way that they want you to. So why does your mind want to compare the two?

Social Media: What’s The Big Deal?

Social media is constantly changing and evolving, and keeping up with these changes can be very stressful. Just in the last few days, Snapchat released an extremely unpopular update, leaving its users in an uproar. And therein lies the problem – why do we care so much? The answer to this probably can be found by digging deeper into social media itself- and how it is becoming more and more entwined with the fabric of our society as a whole.

Remember: Being You is Most Important

Don’t compare yourself to what you see from others on social media. Being yourself is most important, and your mental health is tied to your perception of the world. Social media can jade this perception, which is why it is important to take a break sometimes and be mindful of the moment.

social media trends in 2018

Opportunity within Social Media Trends for Private Country Clubs

Social Media Trends - EngagementIn a world that is ever-changing, why wouldn’t the way we communicate with our customers change through social media? In the Private Country Club industry, we as marketing and communication professionals are limited to how we can engage and communicate with our members. Public advertising is not allowed in the industry. What about showing off your club  on different platforms where so many members and prospective members live? With millennials beginning to look into memberships and members more active on social platforms, it is more important than ever to study and learn what social media trends to look out for. Continue reading

SET CONSULTING FEES SO YOU WON’T STARVE

Set Consulting Fees

Set Consulting Fees

One of the hardest parts of being your own boss is calculating how to set consulting fees. It’s a delicate balance. If you set your prices too low you may not be taken seriously. If the price is too high you can price yourself out of business.

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