Gender equality in advertising is the new “must do” for all marketers who need to impact brand reputation.  In fact, an increase of +10% in Reputation and +26%  in Call-to-Action scores are possible through gender equality. Both directly impact sales.

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The YEA World AfterSchool Google Expeditions is a virtual-reality teaching tool. Take Field Trips to virtually anywhere from Machu Picchu to Antarctica to the International Space Station.  Explore career options by viewing the life in a day of fireman to microbiologist to astronauts.  The experiences from the YEA World Google AfterSchool Google Expeditions will be mapped through all of the components of the YEA World Expeditions Pilot. 

Google Expeditions by Category

   https://docs.google.com/spreadsheets/d/1uwWvAzAiQDueKXkxvqF6rS84oae2AU7eD8bhxzJ9SdY/edit#gid=0&range=B1:J4

Mindfulness

YEA World AfterSchool Google Expeditions will use the Goldie Hawn Foundation Mindup Program will be used for Mindfulness Training. When Goldie Hawn was a little girl, she was asked what she wanted to be when she grew up.  She replied

“I want to be happy”. Her interest in happiness never dwindled.  As an adult her dream was to bring happiness to children.  She brought together a team of neuroscientists, doctors, educators, and positive psychologists to study happiness.   They created a curriculum and foundation called Mind Up . They use practices that are evidence based and backed by neurological research. The Mind Up curriculum teaches children how to quiet their mind, relax, reduce stress, develop pro-social behaviors, and learn about the brain to better understand human behavior. Optimistic classrooms that have a sense of hopefulness and joy are becoming an actuality because of her vision.

#1.  Why Social and Emotional Learning Is Essential for Students – READ IT

#2.  How to Implement Social and Emotional Learning at Your School – READ IT

#3.  Tips and Resources for Funding an SEL Program – READ IT

#4.  Tools to Assess Social and Emotional Learning in Schools – READ IT

#5.  Building SEL Skills Through Formative Assessment – READ IT

#6.  The Long-Term Economic Benefits of Social and Emotional Learning – READ IT

Mind Mapping

YEA World AfterSchool Google Expeditions will use the Mind Mapping for KIDS program.

Discover and Live Your Bliss

YEA World AfterSchool Google Expeditions will use the Joseph Campbell advise for young people struggling to find their way “Follow Your Bliss)

 Joseph Campbell stayed at the George Lucas Sky Ranch during the filming of Star Wars movie.  It is purported that Campbell may have been of “Use the Force, Luke.  Use the Force.”   The PBS series The Power of Myth with Bill Moyers was filmed at Sky Ranch

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Enjoy celebrity treatment with an easy to make Greek goddess style. Here are great ideas to create this look with some of the items you already have:

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We’re our own worst critic. I’m too fat, my nose is too big to wear short hair. What if you found the right #GirlCrush short hair look for your face shape? Did that get your attention?

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Tired of the same old workout? For a fun and effective way to exercise, take yourself to the islands for an hour a day and burn calories dancing hula – but don’t forget to pack your aloha.   Continue reading →

Vacation, one word many of us find ourselves always daydreaming about. But What happens when you’re on a budget or have just limited days to enjoy a get-a-way? Continue reading →

Yelp Isn’t Just for Wannabe Food Critics

I was once sharing my affinity for Yelp and asked my friend if she uses the app. She said, “No, Yelp is for wannabe food critics.” I understood what she meant, but I use yelp in a much different way. Here are five reasons Yelp isn’t just for wannabe food critics.

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Hula In North Texas? The moves, chants and aloha found at North Texas hula school Ka Pa Hula O Manulani will make you feel Hawaiian at heart and have you saying aloha to hula in North Texas!

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In a global and digital world, a sister city relationship also known as “twinning” may seem outdated. Guess what, it does matters because it puts cultural understanding and mutual respect at the center. Despite their differences, the people of the world come together into “One Community.” This is the advent of the “Citizen Diplomacy.”

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Well, this is a question that is asked by several people several times a day, so let’s start with the basics.  Meteorology is known as atmospheric science or the study of the atmosphere and weather, not the study of meteorites.   Continue reading →

So you’ve decided to keep running in the Texas heat? With heat indexes soaring into the 90s this weekend, that first hot training run may test your resolve. But take heart–it will get better. However, you must be willing to go slowly and give your body time to adapt.

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Disclaimer: Learning how to navigate Snapchat will be your biggest challenge of all social apps. If you can master this platform’s interface, you are prepared to climb Mount Everest. Or at least deserve an e-certificate for your LinkedIn, which shall be available in a downloadable PDF at the end of this lesson. Continue reading →

Oak Cliff bar Barbara’s Pavillion to host a live music show on Friday, June 2 by Ronnie Heart and Adam & The Figurines. No cover. Show starts at 9 p.m. Continue reading →

The countdown to Summer ’17 is here! It’s time for bathing suits, sunscreen and beautiful weather. How will you transform your short hair into the perfect beach hair? It’s really simple, with beach hair ideas inspired by these top 3 on trend beach hair looks.

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The Hawaiian poke craze has hit the Dallas/Forth Worth Metroplex in full force. This popular food trend combines fresh cubed fish with sushi rice to form a version of a sushi salad. Poke, pronounced POH-keh, is a healthy and delicious Hawaiian dish meaning “cut piece” or “small piece. Here is a guide on where to find Hawaiian poke bowls in Dallas/Fort Worth.

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This Preston Hollow Open House is a rare gem filled with treasures!

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Drinking is overrated. But what alcohol-free activities in DFW is there to enjoy?

You have stopped drinking. Now what? What alcohol-free activities in DFW is there to enjoy? How do you stay off the alcohol binge?  How will you spend your weekend, not to mention Sunday brunch?  The good news is there is a lot of fun things to do that can benefit you (no pun intended) and not actually affect you. Continue reading →

Standout from the crowd and impress with a unique Western style. Just add handmade accessories that reflect your personality to your favorite outfit. Here are a few tips to get started:

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Yes, it’s that app with the dog face! And yes, if you have a grandchild or young niece or nephew, they have the app. They may have asked you to join their selfie where your onscreen face instantly transformed into a bumble bee or a vomiting pineapple. So hip! So connected! Now, you kind of sort of want to jump on board and download Snapchat…am I right? Continue reading →

Did you know about Dallas French twin sister? This sister city relationship looks like a well-kept family secret. Taking a closer look at the Dijon-Dallas twinning, you find a great match for two major cities and an anniversary this fall.

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Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

• Highly creative ads show double the sales impact of those that are less creative.
• Advertising creative drives sales 5x as much as media spend.

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Bishop Arts District. Karaoke. Local craft beer. These are a few of Dallas’ favorite things, and the Oak Cliff dive bar Barbara’s Pavillion brings them all to you in less than 1,000 square feet, every day starting at 4 p.m. Continue reading →

Have you ever said “yes” to something, and then instantly regretted it? It may seem innocent enough, but all those small yeses add up. Continue reading →

GOOGLE EXPEDITIONS

Google Expeditions is a virtual-reality teaching tool. Take Field Trips to virtually anywhere from Machu Picchu to Antarctica to the International Space Station.  Explore career options by viewing the life in a day of fireman to microbiologist to astronauts.  Google Expeditions brings excitement and engagement to students in the YEA World AfterSchool Pilot.  

GOOGLE APPS FOR EDUCATION

GOOGLE CLASSROOM

Google classroom is the control center assignments are created, distributed, feedback is sent and the teacher can see everything instantly, paperless and almost effortlessly.  The Google Classroom provides the key integration feature of the YEA World AfterSchool Pilot. 

CHROMEBOOKS

Google Chromebooks have revolutionized education not only in the US but world wide.  In the US, 58% of classroom computers are Chromebooks.  Consistent with  he philosophy of YEA World AfterSchool Pilot Chromebooks with the latest technology have been selected.  The ACER Chromebook R11 features a touch screen and convertible from a laptop to a tablet. The ability to install Android Apps directly to the Chromebooks opens a whole new world to the Chromebook.

SOCIAL MEDIA

SNAPCHAT

Snapchat has become the preferred social media application for the under 30 age group.  The ability to install the Snapchat App with the Android Apps directly to the Chromebook allows this to become the standard Social Media choice for YEA AfterSchool Pilot without the requirement for an expensive Smartphone.

SNAPCHAT SPECTACLES

Snapchat Spectacles allow the wearer to do a 10 second video and send to Snap Friends.

360 Degree VR Camera with Dual Spherical Lens

Dual Spherical Lens provide 360 degree view for both horizontal and vertical visual angle. Video recording (960P @30fps) up to 2 hours, video format of .MOV & converted video format is .mp4). Image (3008*1504/JPG)

Check the live view on the smartphone or choose VR Mode for more fun. Free Apps (SYVR360) available on [Google play] or [App store]; 

Built-in Wi-Fi allows wirelessly transfer files between smartphone and camera

DISCOVER and LIVE YOUR BLISS

This section will be fleshed out as experience is gained in the Google Expeditions portion of the YEA World Pilot. Will include the Joseph Campbell Foundation Follow Your Bliss

You learned that you were going to become a grandfather. Initially, you feel like you’re growing old and that the best days of your life are over. However; you will eventually discover that the future holds more joy than you have ever imagined. Continue reading →

Running in the Texas heat challenges even the most intrepid runners. Beyond the misery of bathing in your own sweat for hours on end, Texas runners need to take the time to properly acclimate. They must also heed the warning signs of heat stroke.

So why do it? Despite the dangers, running in the Texas heat brings significant rewards for those disciplined enough to stick with their training plan through the dog days of summer.

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The Journey Begins

The weather needs respect around Dallas, when on August 2, 1985, Delta Flight 191 crashes on final approach because of wind shear from a severe thunderstorm.  The media covered the story for days and a 12-year-old just moving to Dallas had his life changed forever.  Continue reading →

Lecture decks for Class #1 5/15/17.

1.0-CAPEDigital-Welcome

1.1-CAPEDigital-Writing.key

Here we go again. Looking forward to it.

Here are the syllabus and class schedule for the Advanced Digital Engagement Summer ’17 CAPE class.

Cheers,
steve

SYLLABUS DigPro SPR17

SCHEDULE DigPro SPR17