Celebrity influence on social media in today’s world is greater than ever before. Accepting a certain level of responsibility for the impact they have on fans has always been a standard part of owning their role in the spotlight. However in the modern world of technology and social media celebrities face a new degree of responsibility than ever before.
Celebrity Influence Grows Due to Social Media
Celebrity influence on social media in today’s world is greater than ever before. Before social media became as prevalent as it is today, it was far more difficult to keep up with the status of your favorite celebrities on a consistent basis. Who was dating who, what designer clothes they were rocking and even what activities you could find them doing during their free time. Updates on celebrities could take days or even weeks before ever being reported in the newspaper, radio or television. Today news is instantaneous and a glimpse into your favorite celebrity’s life is only the click of a button away. Even if the celebrity is not utilizing social media to fill fans in on their whereabouts, the paparazzi are all over it.
Of course there are both pros and cons to this unlimited and instantaneous access. With any sense of privacy now being almost extinct celebrities have an even greater responsibility. Each and every move they make is being watched under a microscope and often copied by fans, especially by impressionable youth. This means that celebrities must realize they are idolized and worshiped by many young people and therefore should make decisions with them in mind.
Through social media celebrities have a platform that allows them to express their views on important issues and recruit fans to help make an impact. They can call for fans to take political action such voting or taking part in social movements like peaceful protesting. For today’s celebrities, it’s not just about fame, fortune and lavish vacations. It’s about taking advantage of the platforms they are given such as social media to truly make a positive change in the world.