Snapchat for Nonprofits

“Get on Snapchat,” they said. “It’ll be fun,” they said. The numbers do confirm that 18 percent of social media users are on Snapchat and that jumps to 71 percent of users age 18 to 29. But in the age of intuitive apps, platforms and devices, trying to get started on Snapchat can feel a bit like a flashback to your childhood when you would tried playing Street Fighter on Nintendo. You sat there pushing all the buttons with great fervor trying to win without ever developing much skill. After you cross the hurdle of figuring out how to use the app, there is the question of, “what am doing here?” A good place to start is to see what other nonprofits are doing.

For this post, we are going to take a look at some strategies being utilized by NPR.
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Letting Followers Behind the Scenes

NPR gives people a sneak peak into some of their activities, like this concert, with a short video intro followed by a series of short videos and snapshots chronicling the event. They end with a plug for their next event.

Snapchat for Nonprofits

Intro Video

Snapchat for Nonprofits

Snapshot of the Scene

Snapchat for Nonprofits

Video of the First Song

Snapchat for Nonprofits

Video of the Second Song

Snapchat for Nonprofits

Video of the Band Talking

Snapchat for Nonprofits

Video of the Last Song

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Video of the Audience

 

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Conclusion Video

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Consistent Content

Consistency is key in communication for companies and nonprofits. This is true across all platforms. NPR provides a Snapchat story update every Friday with a series of short videos and snapshots highlighting what they determine is the “Meme of the Week.” It seeks to highlight different issues, capture trending topics, and engage their fans and supporters. Last week they highlighted the latest Bernie vs Hillary memes.

Snapchat for Nonprofits

Introduction Video

Snapchat for Nonprofits

Highlight the Issue

Snapchat for Nonprofits

Explain the Source

Snapchat for Nonprofits

Snapshot Example

Snapchat for Nonprofits

Asking for Feedback

Snapchat for Nonprofits

Highlight the Controversy

Snapchat for Nonprofits

Snapshot of People’s Quotes

Snapchat for Nonprofits

Snapshot of People’s Quotes

Snapchat for Nonprofits

Final Call to Engage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


These are just two examples, but they have hopefully given you some ideas to try. For more ideas, try checking out the other nonprofits on Snapchat like Save the Children, Charity Water, DoSomething, Flowers for Dreams, Nonprofitorgs. If you know of more, share in the comments below.

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One thought on “Snapchat for Nonprofits

  1. David Rice says:

    Great article about Snapchat. I learned a lot about using it for non-profit, and planned to use it for park and recreation department for special events and other events.

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