Letting Followers Behind the Scenes
NPR gives people a sneak peak into some of their activities, like this concert, with a short video intro followed by a series of short videos and snapshots chronicling the event. They end with a plug for their next event.
Consistency is key in communication for companies and nonprofits. This is true across all platforms. NPR provides a Snapchat story update every Friday with a series of short videos and snapshots highlighting what they determine is the “Meme of the Week.” It seeks to highlight different issues, capture trending topics, and engage their fans and supporters. Last week they highlighted the latest Bernie vs Hillary memes.
These are just two examples, but they have hopefully given you some ideas to try. For more ideas, try checking out the other nonprofits on Snapchat like Save the Children, Charity Water, DoSomething, Flowers for Dreams, Nonprofitorgs. If you know of more, share in the comments below.