There is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.
If you haven’t read State of Social Marketing 2015 report here are some facts you don’t want to miss out on:
Fact #1: In 2015, 2 billion people worldwide use social media. That means 28% of the global population is interconnected.
Fact #2: Social Media will account for 22.5% of digital marketing budgets in the next five years.
Fact #3: Facebook is a staple of our ecosystem as social users and in 2015, video has become a central component to Facebook strategy, with over 4 billion videos viewed on the network.
Fact #4: Twitter has become the premier social hub for news, entertainment and conversation and the 2015 live-streaming-video addition of periscope has only enhanced engagement.
Fact #5: Instagram is one of the fastest growing social networks in history. Instagram is only 5 years old and has accumulated 300 million monthly active users.
Social Media has provided so many opportunities to stay connected across the globe. With over 7.18 billion people in the world, we’re more connected than we have ever been. As technology gets smarter, our world gets smaller and that makes for an extremely exciting time.