Social media is very important in today’s digital age and social media can drive sales, but that depends on how well a company uses the tools provided for each platform. First and foremost, if a company is not present online they are probably perceived as untrustworthy, hiding something, or they don’t care enough about their customers to interact with them on a personal basis, so it is important to have a social media presence. That said social media is a tool that can be used for so many different things, like customer service, announcing new products and services, and even telling customers about new deals, but the one thing that every business wants is for their efforts to drive sales!
So how do you than use social media to drive sales? Well, it depends on how much effort and time your business puts in. According to Bryan Kramer, the CEO of Pure Matter, the best strategy is not to sell, but to spend your time listening on all the different platforms. Below are 3 tactics that if businesses use show how social media can drive sales.
LISTENING TO CUSTOMERS ON SOCIAL MEDIA
Every relationship created online has potential to become an actual sale, but before that can happen the first and foremost thing your business must do is listen to what the customers actually want. Determine what questions they are asking, or what problems they are trying to solve. This way, you can tailor the social media messages to target your potential customers needs and wants. People do not want to be sold to so the best way to approach the situation is to see if you have a product or service that can help eliminate a problem they talk about on social media or a problem they did not know even existed for them.
SOCIAL MEDIA CAN DRIVE SALES IF YOU CREATE A RELATIONSHIP OF TRUST
Think about the people you turn too for advise on what to buy, where to buy it from, and determine why you turn to them for this advice. TRUST. You trust them enough to listen to what they have to say and even act on their advice. This trait is crucial for any business to be successful, not only on social media, but also outside of the digital world. In order for customers to want to interact with you or listen to you, you need to provide them with real value. This could be in the form of a blog, or even breaking news, but the point of this interaction is to make the potential customers see you as a trusted source. This way, when they need a problem solved they know that your business is trustworthy and willing to help. Social media can drive sales if you are able to find the problem your prospects talk about online and present them with a solution right than and their before they forget they even had the problem in the first place.
DO NOT FORGET EXISTING CUSTOMERS ON SOCIAL MEDIA
Every business wants new clientele, but what some companies forget is that it is easier and more cost efficient to get current customers to purchase from you repeatedly than to gain a whole new customer. This is why it is important to give your current customers, that are connected with you on social media, incentives to keep buying from you. One way to reward your current customers is to give out deals exclusively on social media, so they know that you, as a business, care about their recurring business and know that the customers truly matter.
Remember that social media can drive sales, but it is a tool that takes a lot of time to get momentum going on so don’t loose hope or focus. Once your company finds the right message and reason for wanting to interact with customers, social media can be a great cost-efficient tool to add to your list of marketing gadgets!