How to: Convice your boss the power of social media

Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

How to: Convince your boss the power of social media.

Fact: Social Media is ranked the most difficult marketing tactic.

It takes a village of people into getting it done. It takes time to do well. Sales are not easily trackable. Proving return-on-investment takes the right tools and platforms. Providing the right type of content for each network is extremely time consuming. And lastly. Social media is constantly changing and evolving. It’s hard to keep up, but every marketer knows that every brand needs to have a presence on social media to be taken seriously.

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Facebook

  • Facebook users share 2,460,000 pieces of content every minute of the day
  • 700 million users visit Facebook on mobile each day
  • Users bought $234 million worth of virtual goods and gifts on Facebook over a quarter along
  • 8 billion in annual revenue
  • One out of four people who use Facebook to write complaints expect a response with the hour

 

YouTube

  • YouTube users upload 72 hours of new video every minute of the day.
  • Every day people watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours people are watching on YouTube each month is up 50% year over year
  • Users spend an average of 257 minutes per month

 

Instagraminstagram

  • Instagram users post 216,000 new photos every minute of the day
  • Over 1.2 billion likes per day
  • Instagram Buy Button is the future of online retail
  • Instagram has fifteen more times engagement than Facebook
  • Users spend an average of 257 minutes per month

 

Twitter

  • Twitter users tweet 277,000 times every minute of the day
  • 500 million tweets are sent per day
  • 50% of Americans see, read or hear about a tweet every day
  • 6 is the median number of brands users follow
  • 80% of active users are using mobile devices to tweet

 

YouTube

  • YouTube users upload 72 hours of new video every minute of the day
  • Users watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours people are watching on YouTube each month is up 50% year over year
  • Users spend an average of 257 minutes per month on YouTube

 

Pinterest

  • Pinterest users pin 3,472 images every minute of the day
  • 25% of retail referral traffic is from Pinterest
  • Pinterest Buy Button is the future of online retail
  • 81% percentĀ of U.S. online consumers trust information and advice from Pinterest

 

Have other compelling points for the uses different social platforms? Leave a comment below!

 

 

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One thought on “How to: Convice your boss the power of social media

  1. dan states says:

    Interesting stats. Thanks.

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