Monthly Archives: March 2015

Social Media in focus at the Mobile World Congress 2015

It is all about that “connection” !Connecting-People1

This event has happened since 1987 in the city of Barcelona, Spain. All these years the main focus of this event have been GSM mobile telecom operators in the world. But this year, Facebook CEO, Mark Zuckerberg was invited to be one of the key guest speaker and present new ideas of Social Media . The first question he got was : “Why is a Social Media company like Facebook leading the change of the world bringing internet to everyone ?”

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Community non-profit engagement strategy ideas

Community non-profit engagement strategy ideas

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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Gamification , The New Trend?

Gamification Is trending

  picture of a dartboard with darts in the center representing "on target"

Gamification is not really new

The term gamification has been around since about 2002 but recently in 2010 it started to flourish. As companies began to figure out how to successfully implement it into their marketing strategies. You might ask, what is this all about? But think back to when airlines began to offer us frequent flyer points for repeated travel, and how those points turned into more than free flights but if you were part of the “platinum club” or “gold club” member based on the points and your loyalty to their airlines. I actually knew someone who was going to lose their platinum status if they didn’t travel a few more hundred miles and actually flew back and forth a couple of places in one day to keep their status. That is gamification at it’s finest! It is usually defined on a system based on points, badges, levels, leaderboards or challenges. It is a basic behavior platform that plays on our instinct to want to win, gain status, reach certain levels or give us a feeling of achievement. Companies use design techniques to engage and motivate people to achieve their goals. This creates more than engagement, it creates a repeat customer who will be brand loyal as long as they get to keep playing the game.

Practical applications you might see now are companies and apps like Foursquare, Waze, FitBit, and Nike+. Many believe as the younger generations that grew up with more than Atari as there sole source of gaming, love the concept. It is familiar and creates the same fun achievement they have grown up with as a past time. For the Atari crowd and older it is easy to feel the achievement and sense that you are earning a good deal. I look at places like Kohl’s who use more than one type of points to create a gamification but turn those into “bucks” that can be spent after you buy as well as a loyalty point system and coupons, which they allow you to combine, you walk out feeling you just got the best deal in town! Why wouldn’t you go back time after time? But besides shopping, it is being used as an accountability for being healthy and keeping you wanting to gain the next goal for your fitness routine.

Now that gamification is evolving we will begin to see more and more even in the work place. Companies now implementing gamification to keep their employees engaged and create a positive competitiveness among them. Giving them challenges and constant feeling of achievement, which the newer generations thrive on. As gamification grows creatively in the future it will no longer be a trend but commonplace for consumers and employees.

To learn more about gamification, check out these classes now available through SMU Continuing and Professional Education:

Gamification of Business: Engaging your Customers and Employees

To read more on gamification, visit these readings:

Gartner redefines Gamification

Success Gamification case studies

 

 

The Name Game: Why Your Words Matter

As a professional communicator, you already know that your words matter.  You understand the power that each word holds.  You carefully consider each word’s precise meaning and utility.  But how often do you take your words for granted?  It may happen more often than you would like to believe. Continue reading

8 Social Media Influencers & Organizations to Follow

influencer graphicThere are several great social media influencers and organizations to follow on Twitter. Some very interesting examples are listed below. If Twitter isn’t your thing, many of them are also on other social platforms and a quick search should find them.

They are great resources for news, updates, tips and more from the social media world.

Happy Following!

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Freelancers Use Social Media to Connect with New Clients

Freelancers Use Social Media

No Man is an island” is a quotation from English poet, John Donne. It is exerpt from a poem which referes to mankind’s need to have interaction with others to thrive. In the world of freelance we often feel out-of-touch when working in our own environment (island) without being in the physical presence of others. With more and more freelancers in general work poulation, social media plays a large role in this thriving workstyle.

John Donne would have never imagined that we would be able to communicate via the web when he wrote his poem but he was correct in that we must be interconnected to thrive. With social media, we connect in real-time with our friends, other freelancers, customers and clients. Freelancers use social media to connect with new clients to generate business from their islands. Continue reading

The future of Social Media, and how it relates to Content Distribution.

Dr. Phil using fans' content.

Social Media will become a viable choice for Content Distribution.

Social Media is defined as; forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.  Content Distribution, as it relates to television can be generally defined as; the systematic placement of entertainment programming throughout a specific territory.  The content distribution team, may currently choose several different strategies and platforms; broadcast network television (ABC, NBC, CBS…), syndicated broadcast television (various television stations throughout the country), cable television (Time Warmer, Comcast..) satellite television (Direct TV, DisH…), internet based streaming sites (Netflix, Hulu,…), internet based social media platforms (Facebook, Youtube…).

Despite the current Social Media definition, there has always been small, personal communities to share ideas and messages.  The later was called “water cooler conversations”, “hanging out”, and “talking on the  telephone”.  However, technology has now connected the populations of the world in ways that most could not imagine 15-20 years ago.  In regard to television, the closest program to “go viral”, was ABC’s “Who Wants to be a Millionaire”.  The gameshow airing in primetime on consecutive nights, broke virtually every ratings record.  Elevating host Regis Philbin, to the status of “The Man who saved the Network”.  A statement that is arguably true.

Now the internet, and new tech hardware has taken social media to it’s current form, and placed all content within it’s streaming grasp.  SnapChat, the disappearing message app, has launched a new entertainment feed called “Discover”.  Facebook’s newsfeed is more substantial everyday, and I wouldn’t rule out scheduled programming going forward.  Twitter has increased the availability of embedded video, and may stream content live regularly at some point.  And Youtube, has become a viable alternative to television as we currently know it.  And with the addition of NFL programming, it’s footprint will only grow at an exponential rate.

What we have in effect, is a convergence of platforms which compete for public attention.  The question is, can you get enough Dr Phil, Live with Kelly and Michael, or Entertainment Tonight by liking their Facebook page, or subscribing to their Youtube channel?  The television studios are hoping the answer is no, or at least, not anytime soon.  However, unlike the terminal, historic decision to go VHS or Beta.  Hollywood is making sure their programming is available on all platforms.  As the public decides who the ultimate distribution survivors will be.  The studios will be ready to expand or shutdown, whatever the situation or business decision warrants.

So the future of Social Media is an ever increasing intimate relationship with Content Distribution.  The day may come (sooner than later), when you watch your daily episode of Ellen, on her Facebook page.  The same is true for any other programming that you currently find on broadcast or cable television.  The technology is here, the studios and social media platforms are just waiting for the FCC, and the Supreme Court to catch up.

 

http://jalbertfilm.com/index.php/digital-video-content-syndication/what-is-syndication/

http://www.museum.tv/eotv/syndication.htm

http://www.imediaconnection.com/content/36458.asp#multiview

 

Is Your SEO Strategy Working?

This is a hand written doodle about SEO Strategy with stick figures holding large tools and pointing them at the big letters SEO in the middle.Small business owners savvy enough to have jumped on the SEO bandwagon and hired someone to “do SEO” for their website are sticking their heads up out of the social media sands and looking around, wondering if they’re getting their money’s worth from their SEO strategy. Maybe their sites aren’t ranking very highly in search engine rankings. “Why can’t I find my company when I search for fill-in-the-blank?” Then frustration sets in when busy business owners feel like they’re getting taken advantage of. Sound familiar? If you’re in that situation, it’s time to take a step back and audit your SEO Strategy. Continue reading

El consumidor Hispano en Los Estados Unidos

familypicEl consumidor Hispano en los Estados Unidos son el motor de crecimiento del pais.

De acuerdo con WWW.nielsen research;  El consumidor Hispano en los estados Unidos ipactan cada aspecto del panorama nacional incluyendo la fuerza laboral, el consumo, la politica, la cultura, las artes y la identidad nacional.

En La politica: Los hispanos serán el mayor grupo étnico de Texas en 2020, cuando sumarían 42 por ciento de la población.
Para 2044 serían mayoría, según un reporte del Centro para el Progreso estadounidense, un grupo investigador de política pública.
Según el reporte, los hispanos superarán en 2044 el 50 por ciento de los residentes de Texas y serán de nuevo mayoría, 200 años después de que este grupo étnico fuera superado por los anglosajones tras la anexión del estado a Estados Unidos.
En la actualidad, 38 por ciento de la población de Texas es hispana y la inmigración dejó de contribuir a su crecimiento.
El reporte precisa que la tendencia entre los residentes de Texas que son elegibles para votar es similar, aunque de manera más gradual.
En 2036 habrá más hispanos elegibles para votar en Texas que anglosajones, según el informe, y en 2056 la mayoría de los residentes de Texas elegibles para votar será hispano.
Texas, Nuevo México y California son hoy los tres estados donde el grupo más numeroso no conforma una mayoría, pues en ninguno de ellos un grupo étnico supera el 50 por ciento de la población.
El reporte señala que los estados de Nevada, Maryland, Arizona y Georgia estarán en la misma situación en los próximos 10 años.
 
Un estudio de Nielsen destaca a las mujeres latinas como una de las principales influencias del consumo en los Estados Unidos. Las latinas estan cambiando sus roles convencionales de ama de casa a mujeres empresarias y profesionistas. En muchos casos se han convertido en la principal fuente de ingreso del hogar.

El consumidor Hispano en los Estados Unidos tienen un poder de compra de 1.5 billones de dollares al año.

 

What Businesses Can Learn About Greek Life and Social Media

When you picture greek life, what image comes to mind? Is it the big college party in a fraternity house? Does greek life make you think of movies like Animal House, Old School, or House Bunny? The media has skewed the public’s perception of greek life. However, the biggest culprit who’s changing the way the public looks at greek life is social media. From Facebook to Yik Yak, negative views from those who are a part of a fraternity or sorority and those outside of greek life are plastered all over social media sites. This negativity is damaging to the future of greek life. This situation is very similar to any business who might be suffering due to a poor reputation. So what can businesses learn from greek life and social media? Continue reading

Social Media at Downton Abbey Changes Lives

What if you were hired on staff to introduce social media to the fictional English Crawley family of Downton Abbey? The Crawleys are living a privileged life during the post Edwardian era, but would their lives be even more fascinating if there was social media at Downton Abbey?

As a new Downton Abbey employee, you may want to start by introducing the family to Twitter. Cora Crawley, the Countess of Grantham, could tweet daily messages to the staff including Mrs. Patmore, the cook, and Mrs. Hughes, the housekeeper. Tweets such as include biscuits with tea or plan on a party of 20 for dinner would save time and manpower. The servants’ work load would be more efficient if they could tweet each other about silver that needs to be polished or rooms that need to be dusted. Continue reading

Knowing your brand and using social media to promote it

yourbrandKnowing your brand and using social media to promote it may seem like something reserved for Fortune 500 companies.  In reality, they are not the only ones that need a brand and social media presence.  Today even individuals can benefit from building a recognizable brand through social channels.  You may be wondering why you need to brand yourself and here’s why.

Think of it as a way of promoting yourself.  Today’s job market has completely shifted from in-person searches, calls and other non-technical means, to online searches. This means knowing your brand and using social media to promote it are your first line of defense. Your dream job may not appear on job boards like www.monster.com or www.careerbuilder.com. Knowing your brand and using social media could lead a recruiter conducting a confidential search right to YOU.  Having a recognizable brand and using social media to promote it become your most powerful tool whether you are looking for a job or not.Your brand and using social media

Your brand and knowing how to promote it

When building your brand and using social media, consider the following in your planning process.

  • Network, network, network: Most business people have already tapped into the power of LinkedIn, which has become the largest network of professionals.  It’s not enough to have a LinkedIn account. Creating your brand and using social media will increase your visibility to others within the site. Listening and commenting on conversations to keeping up-to-date with your network’s activities and giving congratulating will raise your ranking for those potential recruiters.
  • Selecting the right tools: Using visuals to promote your work or telling a story can instantly make a connection for the viewer before even ever meeting you.   Consider creating accounts that can support your trade.  If you are a photographer, share your work on instagram.com.  If you are a chef, share your recipes and photos on www.pintrest.com.  Videographer, www.youtube.com is your best friend.  You get the idea!
  • Stay relevant: Don’t forget that the virtual world moves quickly and it is important to keep your profile and support social media channels updated with your latest work.  This can also increase your visibility in internet searches.

Knowing your brand and using social media to promote it can be easy.  It all starts with a plan of what is the best way of promoting yourself and keeping it relevant.

Facebook Tools to Target Ads

picture of a dartboard with darts in the center representing "on target"Facebook Advertising: Tools to Target Ads

Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers.  In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading