Twitter has a reputation as a chaotic mess full of zippy 140 character, hashtag riddled one liners and sometimes a link that readers often skip over. And who can blame them? Text by itself is less than engaging in our highly visual social media world. If you want people to be more likely to favorite and retweet your tweets, you need to catch their attention by making sure you tweet with images imbedded in the tweet, not just a link to an image.
The Case for Visual Content on Twitter
According to a blog post titled 19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing, 90% of information relayed to the brain is visual and visuals are processed 60,000 times faster than text.
Additionally 40% of people respond better to visual information than plain text. In short, visual content matters on Twitter. When you Tweet with images, you are more likely spur your audience to respond.
The problem with sharing your Instagram and Facebook photos on Twitter is that the photos themselves don’t show up. You are forced to click a link to the photo and then open the photo in the other app. This extra step proves irritating for many Twitter users. Make it easy for your followers to see your photos by uploading your photos to Twitter or using the Twitter photo feature to take photos while you’re in the app itself. Research shows that tweets using pic.Twitter.com are 94% more likely to get reTweeted.
How to Make Twitter Images Stand Out Even More
Make sure to use Twitter’s photo editor to crop and enhance your photos. One thing to pay attention to is what part of the photo Twitter shows in the in-steam preview. Here’s a step by step guide to how to make sure you control what part of your photo is shown. Lastly, don’t forget that you can use multiple images at the same time for a collage look. Pic Stitch is a free photo collage app you can use to get even more creative and it works well with Twitter.
And if you’re still not convinced that you should Tweet with images, here’s a final statistic for you: Tweets with images get 2x the engagement of posts that don’t include images.