Three great tools that can help you create engagement through social media storytelling.
Creating an engaging campaign increase chances of people recalling your brand; however using social media storytelling tools will give them the power to share your story for you. According to Statista, in 2014 there are approximately 164 million smart phone users in the United States. That is almost three times more than 2010. Like the number of users increasing, so have the number of engaging social media storytelling tools. Making your stories easy to share is essential to enabling your audience to tell your story for you.
The social media revolution has created new channels to reach your audience in a way that they can like, promote and share your brand for you.
This type of community based marketing is more trusted by consumers than the traditional company driven mechanisms. Understanding how to use the right mix of tools starts with knowing what will reach your audience in the most impactful way.
- Infograpics are visuals such as a chart or diagram used to represent information or data. Like the age old adage goes, a picture is worth a thousand words. Check out PiktoChart to start playing around with creating your own infographic and start your social media storytelling campaign.
- Prezi designs and creates presentation in software that enables anyone to be a great presenter, as well as sharing information in an engaging manner. Having self-guided presentations available for your audience can help them get the information they need in a quick and interactive way.
- YouTube is a video-sharing website where people can upload videos. Similar to a picture being worth a thousand words, a video is worth a whole heck of a lot more. It creates an emotional connection to the content that words and static images can’t necessarily do. Most people have seen the burly police officer caught on his dash camera jamming out to Taylor Swift’s Shake It Off (and that he did)! The Dover Police Department took this diamond in the rough to draw positive attention to their “Dashcam Confessional” series.