Listening though the ears of social media
Listening though the ears of social media Who What When Where. Who is your audience? What devices are they using? Where are they online?
Listening though the ears of social media by knowing your audience. Are you a business owner and would like to know what your clients want and need? If so and follow your clients/audience through social media. monitoring their behavior on social sites and through digital communications. Who would you like to reach? Age range, male, female, women, men, grandparents, business owner, stay at home mom, co-worker, homeowner. What is their behavior? What started this behavior? Is there a trend? Are they a lover or a hater? Do I need to change my product?
What devices are they are using? The age range will help you determine what device that are likely to be on. If your audience is on a Mobil device you will have to make shorter remarks. When your audience is on the Computer you have longer time with them. Is your company website compatible with the device your audience is using?
When are they online?What time and date? Are they online during work hours? Are they online on the weekdays, weekend, daytime nighttime? Google Analytics is a great tool to help you with most of your monitoring needs. Where are they at online? Email is the direct line to you audience. Twitter is micro blogging. Facebook considered personal and private. Instagram is all about sharing and hashtags. Linkedin is all professional business all the time. Finally Listening though the ears of social media you know the who, what, when and where, now it is time to engage by listening.
Listening though the ears of social media and engage
Engage by responding to your audience with your new listening tools in monitoring and understanding. Give your audience their needs and that will drive more leads. Reply to your emails. Be active and respond within twenty-four hours. Best practice to respond to any comment or email in one to two hours. Do Q and A’s. Continually ask questions. How can we help? Keep their needs in front, always be helpful.
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