Remember those early writing assignments from high school — finding the right keyword search formula was key? The ones where you had to actually visit a library to do research and cite your sources? Writing for SEO isn’t that much different. Like those papers, it starts with finding the right keyword search formula to begin your writing assignment.
Making the transition to web-based writing can feel intimidating. Don’t worry, we all had the same panic attack and found that finding the right keyword search formula is easier than we originally thought. Not sure how to cross over into web-based writing and creating the right keyword search formula? If you have a solid plan and have selected your keyword search formula before you begin, you will be just fine. Like citing your research sources in those high school papers, it’s all about following the right rules.
Here’s a good start to finding the right keyword search formula and implementing them in your writing:
- The first and most important rule is to pick an effective SEO keyword. There are various items to consider, from being too vague to using words that are too specific. Take a look at this video for more about this essential step.
- After you have selected the right keyword search formula, now it’s time to place them in all the right places. Using this article as an example, make sure to include your keyword in the following locations.
- The title of the webpage (e.g. Finding the right keyword search formula)
- The URL(e.g. INSERT)
- Use the keyword throughout the page copy (e.g. “keyword search formula”) and variations (e.g., “the right keyword search formula”)
- Ensure your keyword is in the meta tags and the meta description
- Image file paths, image alt text should also include the keyword